Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
Table of Contents:
What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples
Review :
"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer
"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University
"The mix of traditional and new media...isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina
"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley
"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer
"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University
"The mix of traditional and new media...isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina
"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley
"Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University
