Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com What people are saying about Valerie Geller's Creating Powerful Radio "A tremendous work!" - Scott Shannon, program director/air personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff." - Jerry Bell, managing news editor, KOA/KTLK, Denver "If you want to understand what makes radio work, read this, then read it again." - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia "It should be a textbook." - Chris Berry, general manager, WMAL, Washington, DC "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods." - Scott Solder programme controller LBC Radio, London "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!" - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio." - Andy Vierra program director KNUU, Las Vegas "This book will help your show get better." - Al Rantel talk show host KABC, Los Angeles "Wonderful." - Paul Fisher, vice president, Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book." - John Ryan, managing director BBC Radio. Manchester, UK "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinkley New York Daily News "This should be required reading in every newsroom and every radio station." - Radio World "Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!" - Kim Komando syndicated air personality "I recommend it to everyone and I use it in my classes. I love this book." - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' " - John Sawatsky, professor of journalism Carleton University, Ottawa, ON, Canada "Brilliant." - Phil Taylor, BBC, Scotland "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers." - Julia Sullivan, Music & Media "Useful and practical." - Jan Orskov, journalist, Danmarks Radio, Denmark "It's my bible!" - Asa Paborn, program director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff." - Viktor Worms, Antenne Bayern Munich, Germany "Anyone even considering a career in radio should read this!" - Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success"

Table of Contents:
Introduction; Creating Powerful Radio; Talent/Personalities; From Rock to Talk; Talk Shows; Morning Shows; Show Prep; Producers; Performance; Interviews; Integrating News and Talk; News; News Writing; Words from Mervin Block (and others); Multi-Version; News; Integrating Radio and TV; Airchecking; Managing Difficult-High Ego- Talent; Avoiding Burnout; Promotion; Public Service Announcements; Sales and Commercials; Research; Final Notes; Recommended Reading; Resources; Glossary; Permissions; Index

About the Author :
Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the world, leading "Creating Powerful Radio workshops and coaching programmers, on-air personalities, journalists and managers learn techniques to strengthen the programming and grow audiences. Since 1991, she has worked with more than 500 stations in 30 countries to enhance programming in radio, television, podcasting, streaming and new media. Named by Radio Ink magazine as one of the 50 Most Influential Women in Radio, Valerie's contribution to the industry was also recognized by the Conclave's 2010 Rockwell Award. A broadcast veteran with more than 30 years experience, Geller programmed WABC in New York, served as news director at K101 in San Francisco, helped set up the talk programming at KFI in Los Angeles and has held various management, news and on-air positions at several major market U.S. stations and served on the broadcast board of the Associated Press and the Radio & TV News Directors Association. Geller has also guest lectured at Columbia University's Graduate School of Journalism and New York University in New York City. As a seminar leader, keynoter or conference speaker, Valerie Geller has presented at the (NAB) National Association of Broadcasters, (RTNDA) Radio & TV News Directors Association, The Conclave Learning Conference, (PRPD) the Public Radio Program Directors Association, The (RAB) Radio Advertising Bureau, Radio & Records Talk Radio Seminar, and (APTRA) The Associated Press TV and Radio Association, (BEA) Broadcast Educator's Association, (IBS) Intercollegiate Broadcasting System conference and (NBS) National Broadcasting Society Conference USA state broadcast association presentations and workshops include: Arkansas, New Mexico, Illinois, Wisconsin, West Virginia, Ohio, Kansas, South Carolina and Vermont. Geller has also presented at the 37th Annual (CRS) Country Radio Broadcasters Seminar, (NRBA) National Religious Broadcasters Association, (GMA) The Gospel Music Association conference, (CAB) The Canadian Association of Broadcasters, (CMW) Canadian Music Week, and RTNDA Canada. In Europe, she has keynoted conferences, or presented workshops for the Swedish Radio Academy, the British Radio Academy, (RCS) Radio Conference of Poland, Norway's Radio Days, Danmark's Radio Days, The (EBU) European Broadcasters Union, The EGTA, The Median Forum in Cologne, The European NAB (Prague, Paris, Athens), at various universities and the International Radio Symposium in Montreux and more.

Review :
What people are saying about Valerie Geller's Creating Powerful Radio "A tremendous work!" - Scott Shannon, program director/air personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff." - Jerry Bell, managing news editor, KOA/KTLK, Denver "If you want to understand what makes radio work, read this, then read it again." - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia "It should be a textbook." - Chris Berry, general manager, WMAL, Washington, DC "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods." - Scott Solder programme controller LBC Radio, London "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!" - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio." - Andy Vierra program director KNUU, Las Vegas "This book will help your show get better." - Al Rantel talk show host KABC, Los Angeles "Wonderful." - Paul Fisher, vice president, Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book." - John Ryan, managing director BBC Radio. Manchester, UK "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinkley New York Daily News "This should be required reading in every newsroom and every radio station." - Radio World "Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!" - Kim Komando syndicated air personality "I recommend it to everyone and I use it in my classes. I love this book." - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' " - John Sawatsky, professor of journalism Carleton University, Ottawa, ON, Canada "Brilliant." - Phil Taylor, BBC, Scotland "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers." - Julia Sullivan, Music & Media "Useful and practical." - Jan Orskov, journalist, Danmarks Radio, Denmark "It's my bible!" - Asa Paborn, program director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff." - Viktor Worms, Antenne Bayern Munich, Germany "Anyone even considering a career in radio should read this!" - Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success"