Managing Sport Business: An Introduction(Foundations of Sport Management)

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Table of Contents:
Preface Section 1: The Sport Management Context 1. The Sport Business Industry 2. Sport in the Global Marketplace 3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity 4. Sport, Policy and the Structure of UK Sport 5. Corporate Governance and the Regulation of Sport 6. Managing Sport in the Non Profit Sector Section 2: The Application of Business Management to Sport 7. Organizational Theory and Sport Management 8. Strategy and Planning in the Context of Sport 9. Human Resource Management and the Business of Sport 10. The Management and Measurement of Organizational Performance 11. Budgeting and Budgetary Control in Sport 12. Sport Marketing Management and Communication Section 3: Facets of Sport Business 13. Delivering Sport in the Global Context 14. Managing Sport Volunteers 15. Sport and Sponsorship 16. Sport and the Law: Considerations for Sport Managers 17. Managing High Performance Sport 18. Sport, the Media and Strategic Communications Management 19. Information Communications Technology and their Use in Sport Business 20. Planning and Managing the Stadium Experience 21. Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach 22. Sport Event Management 23. Managing Social Responsibility and Ethics in Sport 24. Researching Sport Management 25. Trends, Challenges and the Future for Managing the Business of Sport

About the Author :
Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping. David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.