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Good Lighting and the Illuminating Engineer Volume 4

Good Lighting and the Illuminating Engineer Volume 4


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1909 Excerpt: ...the advertiser. There is probably no more fertile ground in which to plant the seeds of publicity than the field of lighting. Every human being is, by force of circumstances, a user of light; and the majority are misusers. He who sells illuminants, or the means of using them, is therefore a purveyor to the entire human family. He sells not only what they ought to have, but what they must have, in some sort. Consider the elements of variety and interest in the general subject of light, and compare them with other fields of trade and commerce; see what endless subjects for profitable discourse are presented; how easily the subject could be made attractive. Take a concrete case; for example, breakfast foods. Suppose you had a million dollars to spend advertising a new brand of "cereal "; what would you say about it? What could you say about it that was either new or interesting--or true? To what base uses of doggerel and bastard art might not your soaring genius be reduced! And yet fortunes have been made, and are continually being made, by the cultivation of this seemingly barren and exhausted field. Or. suppose you had to invoke the muses to inspire your song in praise of chewing gum, what an idiotic drool could you evolve that would fit the case? And yet the ruminating tendencies of the vulgar half of America have put millions into the coffers of the chicle dispensers--a rich harvest from the seeds of advertising. But those who live on the richest soil are not always the best husbandmen; and those whose business offers the most enticing field for advertising do not always reap the harvest that its full cultivation would produce. The lighting field is far from being tilled up to the last limit of intense cultivation. While everybody uses some light...


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Product Details
  • ISBN-13: 9781130912869
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 326
  • Spine Width: 17 mm
  • Width: 189 mm
  • ISBN-10: 1130912868
  • Publisher Date: 01 Mar 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 585 gr


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