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How to Write Business Letters

How to Write Business Letters


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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 Excerpt: ...may select is as broad as human nature itself, and as varied. But whatever method you choose, be sure that your Be sure that appeal is to the reader's interest. The common error the appeal is is to ramble along on a subject which is of interest to toread., .. er s interest yourself, not to your prospective customer. not M Don't begin your letter by talking about yourself, your company, your business, your growth, your newly invested capital. The reader has not the faintest interest in you or your business, until he can see some connection between it and his own welfare. By itself it makes no play whatever to his attention: it must first be coupled up with his problems and needs. Begin by talking about him, his company, his busi-Talk about ness, his needs, his ambition. Touch upon some vital his needs need in his business--some tangle that is worrying him and problems--some cherished ambition that haunts him--and you will have his interest. 'We have now examined various specific means for arousing the interest of the reader. Sometimes, however, interest is secured without the use of such devices. This is especially true of letters written to progressive busi For further discussion of the "You Element" in its relation to the whole letter, see Chapter XVL Letters which need no special device for arousing interest A trade letter to a man in the trade Conclusion ness men on matters concerning the conduct of their business. Such men are ready and eager to take advantage of every improvement; they watch closely every new development in their field. In writing to an alert manufacturer, for example, about a new machine, a new attachment for use on his product, or even a staple material, immediate interest can be gained by bringing to his notice at once your...


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Product Details
  • ISBN-13: 9781130850932
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Width: 189 mm
  • ISBN-10: 1130850935
  • Publisher Date: 01 Mar 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 109 gr


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