Typographic Web Design
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Typographic Web Design: How to Think Like a Typographer in HTML and CSS

Typographic Web Design: How to Think Like a Typographer in HTML and CSS


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About the Book

Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Today's web typographers can help their readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. You'll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you don't know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Readers are sure to come away with an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. Typographic Web Design •Applies decades of typographic theory and practice (e.g., how to choose a font) directly to web design (e.g., how to use the @font-face property in CSS). •Clearly explains all typographic rules presented, providing examples that contrast successful and less successful typographic solutions. •Is written for visual thinkers. The book is supported by a web site with solutions, critiques, and revisions for each lesson. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda.com.  

Table of Contents:
About the Author v Acknowledgments viii Introduction Part 1: How to Choose a Font CHAPTER 1 Anatomy and Legibility: Is the Font Easy to Read? 11 Lesson 1: Compare and Contrast Fonts Online 16 CHAPTER 2 Aesthetics and Emotions: Does the Font Convey the Right Message? 21 Lesson 2: Word Connotations 25 CHAPTER 3 Contrast, Styles, and Characters: Can the Font Do the Job? 37 Lesson 3: A Short Bibliography, Part 1 42 CHAPTER 4 Choosing Two Fonts to Work Together 51 Lesson 4: A Short Bibliography, Part 2 56 Interlude 1: Rhythm and Tension CHAPTER 5 Rhythm and Tension in the Typographic Layout 65 Lesson 5: A is for Alignment 72 Part 2: Making Type Work: Scanning with Purpose CHAPTER 6 How We Read, Part 1 89 Lesson 6: A Film Series, Part 1 96 CHAPTER 7 Chunking Information: Vertical Spacing and Proximity 105 Lesson 7: A Film Series, Part 2 110 CHAPTER 8 Chunking Information with Headings: Hierarchy and Similarity 115 Lesson 8: A Film Series, Part 3 120 CHAPTER 9 Attending to Typographic Details 125 Lesson 9: A Film Series, Part 4 131 Interlude 2: Tabular Information CHAPTER 10 A Typographic Approach to Tabular Information 143 Lesson 10: A Ferry Schedule for Martha's Vineyard 147 Part 3: Making Type Work: Casual and Sustained Reading CHAPTER 11 How We Read, Part 2 163 Lesson 11: A Recipe, Part 1 169 CHAPTER 12 Expressing Structure and Rhythm: The Grid 183 Lesson 12: A Recipe, Part 2 190 CHAPTER 13 Helping Readers Move through the Site: Navigation 207 Lesson 13: A Recipe, Part 3 212 CHAPTER 14 Applying Systems across Pages 225 Lesson 14: A Recipe, Part 4 229 Interlude 3: Building a Font Library CHAPTER 15 Building a Font Library 241 Lesson 15: Critically Analyze Fonts 254 Part 4: Designing with Type: Historical Styles CHAPTER 16 The Traditional Page 271 Lesson 16: Design and Produce a Website from a Traditional Approach 276 CHAPTER 17 The Modernist Page 283 Lesson 17: Design and Produce a Website from a Modernist Approach 287 CHAPTER 18 The Post-Modernist Page 291 Lesson 18: Design and Produce a Website from a Post-Modernist Approach 295 APPENDIX A Moving Forward: Recommended Readings and Resources 299 Bibliography 301 Index 303


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Product Details
  • ISBN-13: 9781119976875
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 236 mm
  • No of Pages: 336
  • Sub Title: How to Think Like a Typographer in HTML and CSS
  • Width: 188 mm
  • ISBN-10: 1119976871
  • Publisher Date: 02 Dec 2011
  • Binding: Paperback
  • Language: English
  • Spine Width: 18 mm
  • Weight: 771 gr


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Typographic Web Design: How to Think Like a Typographer in HTML and CSS
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