Go It Alone
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Go It Alone: The Streetwise Secrets of Self Employment

Go It Alone: The Streetwise Secrets of Self Employment


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About the Book

Table of Contents:
Introduction. Look Before You Leap - The Philosophy Bit. On Your Own: Now What? Money Troubles. Swimming with the Sharks. The Money Spinners. Now Ask Someone to Buy Something. How Can You Sell Them Anything if You Can't Get to See Them? OK, So Now You're In, Then What? Questions, Questions, Questions. Customers - Who Needs Them? Marketing. Epilogue: The Zen of Going-It-Alone. Further Reading. Index.

About the Author :
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Resistance is Useless.

Review :
"...he knows how to start a business and how to sell and fortunately has the knack of explaining both clearly..." (Gulf Business. 19 May 2003) "...Wise, helpful and witty, this is that rare thing-a life-changing book..." (Accounting Technician, July 2003) "...is a perfect companion to the legion of 'how to start business' books... absolutely essential reading..." (The View, September 2003) "...eleven chapters cover all the basic principles of self employment...an extremely readable book..." (Managing Information, October 2003) "...This book is for anyone who has considered setting up a business...there's also great advice on how to sell yourself and your business..." (Management Today, November 2003)


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Product Details
  • ISBN-13: 9781119950066
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: The Streetwise Secrets of Self Employment
  • ISBN-10: 1119950066
  • Publisher Date: 15 Jun 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 336


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