The Handbook of Applied Communication Research, 2 Volume Set: (Handbooks in Communication and Media)

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

Table of Contents:
Volume 1 List of Contributors The Promise of Applied Communication Research: Introduction to Volume 1 H. Dan O’Hair, Mary John O’Hair, Erin B. Hester, and Sarah Geegan Part 1 - Theoretical Perspectives 1. Inoculation Theory as a Strategic Tool Bobi Ivanov, Kimberly A. Parker, and Lyndsay Dillingham 2. Addressing Life Transitions of Aging: Integrating Indigenous and Communication Theory to Develop a TuakanaTeina/Peer Educator Model- John G. Oetzel, Brendan Hokowhitu, Mary Simpson, Sophie Nock, and Rangimahora Reddy 3. Connecting Attitudes and Motivating Behavior: Vested Interest Theory Bradley Adame 4. Comparative Analysis of Theoretical Propositions Focusing on Apologia Michel Haigh 5. Applying Social Marketing Strategy to Social Change Campaigns Kimberly A. Parker, Sarah Geegan, and Bobi Ivanov 6. Engaged Communication Scholarship: The Challenge to Translate Communication Research into Practice Gary L. Kreps 7. The Role of Negative Emotions in Applied Communication Research Elana Bessarabova, John A. Banas, and Daniel R. Bernard Part 2 - Media, Data, Design, and Technology 8. Adventures in “Big Data” Application in Strategic Applied Communication Research, Theory, and Method Ye Grace Ji and Don W. Stacks 9. Serious Games as Communicative Tools for Attitudinal and Behavioral Change Jessica Wendorf Muhamad and Soyoon Kim 10. Leveraging Social Media for Applied Problems: Case Studies in Mapping Cyberspace to Realspace Brian H. Spitzberg, Ming-Hsiang Tsou, and Chin-Te Jung 11. Exploring Applied Practices in Entertainment Marketing: How Brands Connect with Today’s Modern Family Laura H. Crosswell and Meghan S. Sanders 12. Enhancing Public Resistance to “Fake News”: A Review of the Problem and Strategic Solutions Marcus W. Mayorga, Erin B. Hester, Emily Helsel, Bobi Ivanov, Timothy L. Sellnow, Paul Slovic, William J. Burns, and Dale Frakes 13. Data Visualization for Health and Risk Communication Fan Yang 14. Visual Communication as Knowledge Management in Design Thinking Beth S. Rous and John B. Nash Part 3 - Organizational Communication 15. Communication Technology and Organizational Life Keri K. Stephens and Courtney J. Powers 16. Understanding Maxcers: Are All Opinions Equal? William A. Donahue, Richard Spreng, and Charles Owen 17. The Intersections of Organizations, Health, and Safety: Designing Communication for High Reliability Organizations Tyler R. Harrison, Elizabeth A. Williams, and Ashley R. Reynolds 18. Anticipatory Model of Crisis Management and Crisis Communication Center (CCC): The Need to Transfer New Knowledge to Resources Bolanle Olaniran and Juliann Scholl 19. Communication Challenges of Volunteers Michael W. Kramer and Laurie K. Lewis 20. Towel Cards Revisited: The Environmental Communication of Green Hotels Finn Frandsen and Winni Johansen Part 4 - Risk and Crisis Communication 21. Discourse of Renewal: State of the Discipline and a Vision for the Future Andrew S. Pyle, Ryan P. Fuller, and Robert R. Ulmer 22. Visual Framing of Conflict and Terrorism in the MENA Region Michael D. Bruce 23. Revisiting the Best Practices in Risk and Crisis Communication: A Multicase Analysis Shari R. Veil, Kathryn E. Anthony, Timothy L. Sellnow, Nicole Staricek, Laura E. Young, and Pam Cupp 24. Evolving Coverage of Risk in the Mass and Social Media Sharon M. Friedman and Jeannette Sutton 25. Terror Management Theory Perspectives on Applied Communication Research Claude H. Miller and Zackary B. Massey 26. The Consequences of Risk Amplification in the Evolution of Warning Messages during Slow-Moving Crises: Hurricane Irma as a Case Study Deborah D. Sellnow-Richmond and Timothy L. Sellnow 27. Psychological Reactance and Persuasive Message Design Claude H. Miller, Zackary B. Massey, and Haijing Ma Volume 2 List of Contributors Introduction - Applied Communication Research: An Engaging Process – Introduction to Volume 2 Mary John O’Hair, H. Dan O’Hair, Sarah Geegan, and Erin Hester Part 1 - Education and Instructional Communication 1. Effective Superintendents: Communication and Team Leadership Lars G. Björk, Tricia Browne-Ferrigno and Theodore J. Kowalski 2. Narrativity in Instructional Communication Eero Ropo & Sari Yrjänäinen 3. How Data Guides Communication Within Democratic Organizational Change Linda Atkinson, Jean L. McGregor Cate, Sharon Dean, Sharon Wilbur, Leslie A. Williams, and Scott N. Wilson 4. Communication Challenges of Creating Personalized, Learner-Centered Instruction Erica Friis and Mary John O’Hair 5. The Power of Application in Learning Life Skills: A Case Study of a Game-Based Learning Approach Scott N. Wilson, Leslie A. Williams, William Thompson, Elizabeth Kuehn, Jessica E. Black, Sharon Dean, Javier Elizondo, Robert Terry, and Gregg Garn Part 2 - Legal, Ethical, and Policy Issues 6. Communication Ethics as a Foundational Construct in Applied Communication Theory, Research, and practice Shannon A. Bowen 7. Paternity Leave: It’s Time Has Finally Come in the USA, or Has It? Scott Sellnow-Richmond and Deanna D. Sellnow 8. The Role of Popular Film in Fraternity Recruitment: Persuasive Narrative Tropes in the “Frat-Film” Genre Alan D. DeSantis 9. Sexual Harassment, Communication, and the Bystander: Setting an Applied Agenda Debbie S. Dougherty and Tyler A. Sorg 10. Policy Communication: Engaging Multiplicity Heather E. Canary and Julie L. Taylor 11. Applied Deception Detection Timothy R. Levine Part 3 - Strategies of Hope: Volunteers, Survivors, Interventions, and Social Justice 12. Autoethnography As Applied Communication Research Arthur P. Bochner and Tony E. Adams 13. Communication Activism for Social Justice Research Lawrence R. Frey, Vincent Russell, and Jeanette German 14. Rawabi: A Palestinian City for the Future Randall G. Rogan with Jack Nassar 15. Belonging in Practice: Using Communities of Practice Theory to Understand Support Groups Kathryn E. Anthony, Carrie E. Reif-Stice, Joel O. Iverson, & Steven J. Venette 16. Design and Interactional Challenges of Informal Justice Practices in the U.S. Storytelling and Progressive Action: A Model of Engaged Scholarship Karen Tracy 17. Storytelling and Progressive Action: A Model of Engaged Scholarship Lynn M. Harter, Stephanie M. Pangborn, Margaret M. Quinlan, Taylor Walker, and Courtney Hook Part 4 - Health Communication 18. Meeting the Challenges of Communication and Uncertainty in Medical Care: Tradition, Recent Trends and their Limits, and Directions for Further Developments Austin S. Babrow 19. Obesity-Related Health Information Sharing and Receiving Between Midlife Adults and Their Adult Children and Aging Parents Amber K. Worthington and Jon F. Nussbaum 20. New Technologies and Health Communication Kevin B. Wright 21. The Effects of Media and Technology on Provider-Patient Interaction and Health Outcomes Mary Anne Fitzpatrick and Moira A. Kyweluk 22. Evidence-Based Communication in Clinical, Mass Media, and Social Media Contexts to Enhance Informed Consent for Participation in Clinical Trials and Precision Medicine Initiativesp Susan E. Morgan, Aurora Occa, Wei Peng, and Soroya J. McFarlane 23. The Communicative Ecology of End of Life Care: Respecting Wishes and Lessening Caregiver Burden Kellie W. Smith, Jennifer Freytag, and Richard L. Street, Jr. 24. Air Pollution and Health in China Xianlin Jin and H. Dan O’Hair 25. Converging Innovations in Health Communication and Public Health: The Vibrant Role of Social Capital John C. Pollock, Carolina M. Borges, and Judi Puritz Cook 26. The Emerging Area of E-health Communication Research: Using Data to Enhance the Effectiveness of Health Information Systems Gary L. Kreps

About the Author :
H. Dan O'Hair, Ph.D., is Professor of Communication in the Department of Communication at the University of Kentucky. He served as the President of the National Communication Association, the world's largest and oldest professional association devoted to the study of communication. He has published over 100 research articles and scholarly chapters in organizational communication and risk and health communication and has authored and edited over twenty books. Mary John O'Hair, Ed.D., is Professor??in the Department of Educational Leadership Studies at the University of Kentucky. She previously served as Dean of the UK College of Education??and Vice-Provost and K20 Center Director at??the University of Oklahoma. Dr. O'Hair has authored and co-authored??numerous scholarly??articles, books, and book chapters in??communication,??educational leadership,??and??teacher education.