Starting and Running a Business All-in-One For Dummies
Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > Starting and Running a Business All-in-One For Dummies
8%
Starting and Running a Business All-in-One For Dummies

Starting and Running a Business All-in-One For Dummies


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services

Table of Contents:
Introduction 1 Book 1: Laying the Groundwork 5 Chapter 1: Preparing for Business 7 Chapter 2: Structuring Your Business 19 Chapter 3: Can You Do the Business? 43 Chapter 4: Preparing the Business Plan 55 Chapter 5: Establishing Your Starting Position 73 Chapter 6: Researching Your Customers and Competitors 85 Book 2: Sorting Out Your Finances 119 Chapter 1: Finding the Money 121 Chapter 2: Seeking (Nearly!) Free Money 143 Chapter 3: Keeping Track of Finances 161 Chapter 4: Budgeting for Beginners 181 Book 3: Finding and Managing Staff 193 Chapter 1: Staying on the Right Side of the Law 195 Chapter 2: Finding Person Friday – Advertising and Interviewing 207 Chapter 3: Employing People Successfully 229 Chapter 4: Disciplining and Dismissing Staff 245 Chapter 5: Inspiring Employees to Better Performance 259 Chapter 6: Coaching and Development 277 Chapter 7: Being an Expert at Performance Appraisal and Management 291 Book 4: Keeping on Top of the Books 307 Chapter 1: Recording the Financial Facts 309 Chapter 2: Managing Your Tax Position 325 Chapter 3: How Investors Read a Financial Report 337 Book 5: Marketing and Advertising Your Wares 355 Chapter 1: Taking a Closer Look at Customers 357 Chapter 2: Considering Your Business Mission, Vision and Objectives 371 Chapter 3: Marketing and Selling Your Wares 377 Chapter 4: Creating and Placing Ads 409 Chapter 5: Public Relations and Publicity 439 Chapter 6: Doing Business Online 457 Chapter 7: Social Media Engagement 483 Book 6: Growing and Improving Your Business 511 Chapter 1: Thinking Strategically 513 Chapter 2: Managing More than One Product 533 Chapter 3: Improving Performance 563 Chapter 4: Franchising for Growth 575 Chapter 5: Funding Expansion 583 Chapter 6: Becoming a Great Manager 607 Index 625

About the Author :
Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business and was head of the Enterprise Group at Cranfield School of Management for ten years. He was also a non-executive director of a high-tech venture capital fund and has served on government task forces.


Best Sellers


Product Details
  • ISBN-13: 9781119361046
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Standards Information Network
  • Language: English
  • ISBN-10: 1119361044
  • Publisher Date: 19 Oct 2016
  • Binding: Digital (delivered electronically)
  • No of Pages: 704


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Starting and Running a Business All-in-One For Dummies
John Wiley & Sons Inc -
Starting and Running a Business All-in-One For Dummies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Starting and Running a Business All-in-One For Dummies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!