Graphic Design School
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Home > Art, Film & Photography > Industrial / commercial art & design > Graphic Design School: The Principles and Practice of Graphic Design
Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practice of Graphic Design


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About the Book

The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.

Table of Contents:
Introduction 6 Part One: Principles 8 Chapter One: Research and Concepts Basics of research 10 Linear reasoning/lateral thinking 14 Exploratory drawing 16 Visualizing ideas 18 Theories of image and text 20 Audiences, markets, and concepts 24 Scheduling, organizing, and finalizing 26 Chapter 1: Assignments 30 Chapter Two: Fundamentals of Composition Basics of composition 32 Form and space 36 Symmetry/asymmetry 38 Basic principles of design layout 40 Styles of layout 44 Pace and contrast 46 Size and format 50 Identity and extended systems 52 Photography and illustration 56 Chapter 2: Assignments 60 Chapter Three: Fundamentals of Typography Typography and meaning 62 The anatomy of type 64 Understanding and selecting typefaces 66 Spacing 72 Readability and legibility 76 Typographic emphasis and hierarchy 78 Typographic rules/boxes and ornaments 82 Text as image 84 Chapter 3: Assignments 86 Chapter Four: Fundamentals of Color Color terminology 88 Color legibility, contrast, and harmony 92 Color associations 94 Color as information 96 Chapter 4: Assignments 98 Part Two: Practice 100 Chapter Five: Tools and Technologies Photography basics and sourcing images 102 Page-assembly programs 106 Photoshop 110 Illustrator 114 Animate and After Effects 118 Chapter 5: Assignments 120 Chapter Six: Print Production and Presentations Preparing files for print 124 Creating a convincing presentation 128 Paper stocks and finishing 130 Printed color 132 Print media 134 Digital printing 136 Correcting color proofs and press check 138 Chapter 6: Assignments 140 Chapter Seven: Web Design Project development process overview 142 Project structures 148 Web tools 150 Initial consultations 154 Information architecture (IA) 156 Flowcharts and wireframes 158 Common elements of a web layout 162 Designing for the web 164 Mobile application design 170 Working with content management systems 173 Banner ad design 176 Search engine optimization (SEO) 178 Online portfolios 180 Chapter 7: Assignments 184 Chapter Eight: Expert Paths 188 Glossary 198 Bibliography 202 Online resources 203 Index 204 Acknowledgments 208

About the Author :
Abbie Vickress is a lecturer teaching at Buckinghamshire New University (in the UK) on the undergraduate Graphic Arts programme and at London's Royal College of Art on the postgraduate Visual Communications programme. She is also a freelance graphic designer. Abbie specialises in socially and politically engaged research and topics using a range of graphic mediums including print and e-books, websites, social media, films exhibitions and conferences. Sandra Stewart is the Associate Dean for Academics at Drexel University's Westphal College of Media & Arts Design.


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Product Details
  • ISBN-13: 9781119343165
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 218 mm
  • No of Pages: 208
  • Spine Width: 15 mm
  • Weight: 748 gr
  • ISBN-10: 111934316X
  • Publisher Date: 06 Feb 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: The Principles and Practice of Graphic Design
  • Width: 221 mm


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