Win the Game of Googleopoly
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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines


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About the Book

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Table of Contents:
Acknowledgments xi Introduction xv 1 Either You Are Visible or You Are Invisible 1 How Do I (You) Get Found? 4 The Truth Shall Set Us Free! 18 Additional Resources 20 2 Reality Check: Google Is a Monopoly 21 Unlocking Page One of Google 28 Additional Resources 44 3 Creating a Googleopoly: Google Page One Dominance Strategy 45 Additional Resources 56 4 Creating the Ultimate Onsite SEO Website Strategy 57 Domain Name 61 Title Tags 69 Heading Tags 75 Linking 82 Content 90 Conclusion 92 Next Evolution in Onsite SEO 93 Additional Resources 96 5 Video and Video SEO 97 How to Properly Create a Video SEO Campaign 107 Pattern and Voice Recognition Search 108 Content Creation 127 Uploading Your Video to YouTube 129 Video Title 133 Description 140 Meta-Tags/Keywords 145 Advanced Settings 146 Video Location 147 Subtitles and Closed-Captioning for Your Video 148 Annotations 148 Viewer Action and Reaction 151 Sharing and Recommendations 152 Syndication and Supplemental Uploads 153 Supplemental Upload Tip 157 Localized Video SEO 157 Bonus Section: Video Suggestions 158 Additional Resources 162 6 Social Media versus Social Media Optimization 163 The Social Component of Social 164 Sharing Means Attention 164 Social Signals 168 The Most Important Component: Page One Domination 169 Google+ Local Business 172 Facebook 175 Pinterest and Flickr 181 LinkedIn 183 Private Label Your Own Social Network! 183 Additional Resources 187 7 Strategies for Mobile Dominance on Google and Web Success 189 31.3 Percent of All Web Traffic Comes from Mobile Devices! 190 PPC Advertising on Mobile 196 How Mobile Users Search 198 Additional Resources 200 8 Online Reputation Optimization 201 Online Reputation Optimization 202 Interaction with Reviews 210 Additional Resources 216 9 Secondary Websites for Search Dominance 217 Blogs 218 Microsites 222 Customer Appreciation Sites 224 Focus Sites 225 Using Secondary Sites Properly 227 Additional Resources 228 10 Putting It All Together 229 Additional Resources 231 11 Looking into the Future of Google and Search 233 Additional Resources 238 Index 239

About the Author :
SEAN V. BRADLEY, CSP, an international speaker, consultant, trainer, and entrepreneur, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes. Sean has earned the National Speaker’s Association’s highest accreditation, the CSP designation.


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Product Details
  • ISBN-13: 9781119002581
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 231 mm
  • No of Pages: 272
  • Returnable: N
  • Sub Title: Unlocking the Secret Strategy of Search Engines
  • Width: 158 mm
  • ISBN-10: 1119002583
  • Publisher Date: 10 Mar 2015
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 25 mm
  • Weight: 386 gr


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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
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