Strategies for setting your association apart in today's socially enabled world Access to information is instantaneous. Social tools put professional networks within arm's reach. What are the leadership strategies that will allow your organization to create and support differentiating value and nurture ongoing relationships with your members? In Return on Impact: Leadership Strategies for the Age of Connected Relationships, Nour charts the implications of a socially enabled world and the reinvention—in structure and governance, talent acquisition, listening practices, and business and revenue models—that leaders of organizations must undertake to fuel growth in the next decade.
More than another tactical book on social media or particular networking tools, Return on Impact is a strategy resource for associations designed to show you what will set your association or membership organization apart.
- Written by business-relationship expert David Nour, author of the bestselling Relationship Economics
- Created in association with the ASAE Foundation
- Provides specific strategy and practical models
- Covers structure and governance, talent acquisition, listening practices, and business and revenue models
Return on Impact hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times.
Table of Contents:
Integrated QR Codes vii
Welcome to the Age of Empowered Customers! ix
C H A P T E R 1
Do You Still Matter? 1
C H A P T E R 2
Develop a Robust Social Strategy, an Imperative First Step 25
C H A P T E R 3
Embrace World-Class Engagement 49
C H A P T E R 4
Build a Diff erent Kind of Organization 67
C H A P T E R 5
“iTunify” Your Capabilities 93
C H A P T E R 6
Attract and Develop Unparalleled Social Talent 121
C H A P T E R 7
Socially Enable Your Execution 151
C H A P T E R 8
Deploy Social Analytics to Listen Louder and Tell a Compelling Story 173
C H A P T E R 9
Fail Intentionally and Learn From It 195
C H A P T E R 1 0
Reinvent ROI 215
Acknowledgements 231
About the ASAE Foundation 233
About the Author 235
Other Books by the Author 237
David Nour Speaking Topics 239
