The David Meerman Scott Digital Reader
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Home > Business and Economics > Business and Management > Sales and marketing > The David Meerman Scott Digital Reader: (Wiley Desktop Editions)
The David Meerman Scott Digital Reader: (Wiley Desktop Editions)

The David Meerman Scott Digital Reader: (Wiley Desktop Editions)


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About the Book

Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days. Itmeans companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. Andit's when businesses see an opportunity and are the first to act onit. In this eye-opening follow-up to "The New Rules of Marketingand PR," a "BusinessWeek" bestseller, David Meerman Scottreveals the proven, practical steps to take your business into thereal-time era. Find out how to act and react flexibly as events occur, positionyour brand in the always-on world of the Web, and avoidembarrassing mistakes and missteps. "Real-Time Marketing andPR" will also enable you to: Develop a business culture that encourages speed overslothRead buying signals as people interact with your onlineinformationCrowdsource product development, naming, and even marketingmaterials such as online videosEngage reporters to shape stories as they are beingwrittenCommand premium prices by delivering products at speedDeploy technology to listen in on millions of onlinediscussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage.What counts today is speed and agility. While your competitorsscramble to adjust, you can seize the initiative, open newchannels, and grow your brand. Master "Real-Time Marketing andPR" today and become the first to act, the first to respond, andthe first to win!

About the Author :
David Meerman Scott's book "The New Rules of Marketing and PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, with over a quarter million copies in print in more than twenty-five languages, New Rules, now in its third edition, is a modern business classic. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time.


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Product Details
  • ISBN-13: 9781118832417
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • ISBN-10: 1118832418
  • Publisher Date: 07 Oct 2013
  • Binding: Digital (delivered electronically)
  • Series Title: Wiley Desktop Editions


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