Buy Mobile Magic Book by Tom Eslinger - Bookswagon UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design


     0     
5
4
3
2
1



Available


X
About the Book

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Table of Contents:
Foreword Kevin Roberts Introduction: Cannes Do Section 1: Knowing the Terrain Chapter 1: Living in the Screen Age: The Evolution and Opportunity of Mobile Marketing 6 Chapter 2: Why Go Mobile-First? 16 Chapter 3: A Crash Course in Mobile Phones and What They Can Do 22 Section 2: Understanding the Essentials Chapter 4: The Four Keys to Mobile Marketing Success 36 Chapter 5: The Sweet Spot: Search and Social 46 Chapter 6: Marketer, Know Thyself (And Thy Audience)! 58 Chapter 7: Location, Location, Very Specific Location 68 Section 3: Getting Going Chapter 8: How to Budget 78 Chapter 9: Building Your Team 90 Chapter 10: Interfacing with Design: What Production Looks Like from the Marketing Side 100 Chapter 11: Making the Stuff: The Basics of Mobile Production 110 Section 4: Being and Staying Attractive Chapter 12: Lovemarks: The Algorithm of Attraction 124 Chapter 13: Communicating with Your Audience 140 Chapter 14: Selling Everything Everywhere 150 Section 5: Ensuring Success Chapter 15: The Finish Line: Legal Issues, Lack of Support, and Trying to Do Too Much 160 Chapter 16: Measuring Success. Return on Investment Involvement: How to Define Success 172 Chapter 17.1: Marketing: Lucky Charms' Chase for the Charms Mobile App 182 Chapter 17.2: Gentlemen, Start Your Smartphones: The Tori 500 190 Chapter 17.3: Out of the Cold: Gillette Venus Sweden s Tag the Weather Campaign 198 Chapter 18: The Future 208 Acknowledgments 216 Index 219

About the Author :
Tom Eslinger is Saatchi & Saatchi Worldwide's Director of Digital and Social. He leads the creative growth of Saatchi & Saatchi's integrated capabilities across its global network. Eslinger joined Saatchi & Saatchi in Wellington, New Zealand in 2001 as a digital creative director and was appointed to Saatchi & Saatchi's Worldwide Creative Board in 2002. Eslinger has worked across social media, applications, augmented reality, interactive content, and games across Saatchi & Saatchi's portfolio of clients including Procter & Gamble, General Mills, Toyota, T-Mobile, and Novartis. Prior to joining Saatchi & Saatchi, Eslinger was a senior lecturer at the Wanganui School of Design in New Zealand. Eslinger is a multiple Cannes Lion winner for digital and mobile ideas. In 2012, he was the inaugural President of the newly added "Mobile Lions," following his 2007 Presidency of the Cyber Lions. Eslinger lives in New York City and recharges at an entirely solar-powered home on Great Barrier Island, New Zealand. He originally hails from North Dakota and is a graduate of the Minneapolis College of Art & Design.

Review :
All in all a wonderfully considered book and an excellent port of call for those wanting to build and effective and comprehensive mobile strategy. (Elite Business, May 2014) worth its weight in gold This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading. (Frost Magazine, June 2014) Tom s book is a reliable how to manual to getting a successful mobile strategy off the ground (B2B Marketing, July 2014).


Best Sellers


Product Details
  • ISBN-13: 9781118828427
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 238 mm
  • No of Pages: 256
  • Sub Title: The Saatchi and Saatchi Guide to Mobile Marketing and Design
  • Width: 163 mm
  • ISBN-10: 1118828429
  • Publisher Date: 07 Feb 2014
  • Binding: Hardback
  • Language: English
  • Spine Width: 21 mm
  • Weight: 640 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
John Wiley & Sons Inc -
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!