Donor Cultivation and the Donor Lifecycle Map, + Website
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising(Wiley Nonprofit Authority)

Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising(Wiley Nonprofit Authority)


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About the Book

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

Table of Contents:
Foreword v Preface vii Acknowledgments xi Introduction 1 And So This Book 3 1 Defining Donor Cultivation 5 The Donor Lifecycle Map 7 Why Focus on All Three Goals of Cultivation? 10 The Lifecycle Map as a Framework for Thinking about Donor Cultivation 13 Summary 16 2 Increasing Donor Diversity 17 Increasing Diversity Decreases Risk 17 Illustrating the Numbers 20 Summary 25 3 Building a Foundation 27 Highlight the Mission and How to Achieve It 28 Take Advantage of a Strategic Plan 33 Build a Top-Notch Back Room 35 Summary 40 4 Utilizing Personal Donor Cultivation Tools 43 Personal Donor Cultivation Tools 48 Summary 78 5 Applying Nonpersonal Donor Cultivation Tools 81 Nonpersonal Donor Cultivation Tools 81 Summary 113 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map 115 Cultivation Tools for Obtaining the First Gift 116 Cultivation Tools for Obtaining the Second Gift 120 Moving Second Gift to Second-Year Active 127 Multiyear Active 129 Major or Stretch Giving 133 Ultimate Giving 135 Summary 140 7 Determining Priorities among Donors 143 The Donor Pyramid 145 Age 148 Gender 155 Summary 160 8 Impediments to Change 163 The Culture of Philanthropy and the Role of the Executive Director 163 The Board as an Obstacle to Change 170 Summary 172 9 A Case Study in Effecting Change 175 A Little Background Information 176 The Interview 178 Summary 186 10 (Re)engaging Lapsed Donors 189 Drivers of Donor Loyalty 191 The Reasons Donors Stop Giving 194 How to Identify the Reason for Stopping Support 196 Classifying Lapsed Donors 197 Developing an Effective Reactivation Program 200 Applying the Proper Tools 201 Who Should Reactivate the Donor and How? 204 Identifying and Reactivating Ultimate-Giving Prospects 205 Summary 206 11 The Donor Lifecycle Map and Cultivation Tools 207 Feasibility of Effecting Change 210 Summary 215 About the Author 217 About the Companion Website 219 Index 221  

About the Author :
Deborah Kaplan Polivy, PhD, Fundraising Consultant "Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of experience you shared with us," wrote one Jewish Federation president after listening to Deborah Kaplan Polivy. Deborah began her professional career at Allied Jewish Community Services in Montreal, Quebec, and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the New Haven Federation. She was the Director of Development of Goodspeed Musicals, the originator of Annie. She has served as a research associate at Yale University's Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity (Hartford) colleges, and has published numerous articles on fundraising and the nonprofit sector. As a consultant, she has participated in several successful solicitations and trained many fundraising professionals on how to succeed in their positions, and she has led numerous workshops on the Role of the Board, particularly as it relates to fundraising. While she addresses all kinds of resource development, her specialty is endowment, and one of her favorite articles is "Annual Gift, Endowment Gift, or Both?," which appeared in Planned Giving Today. She has consulted with numerous organizations representing various fields of service. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University, and her website is www.deborahpolivy.com.


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Product Details
  • ISBN-13: 9781118603772
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 231 mm
  • No of Pages: 240
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 431 gr
  • ISBN-10: 111860377X
  • Publisher Date: 14 Jan 2014
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Series Title: Wiley Nonprofit Authority
  • Sub Title: A New Framework for Fundraising
  • Width: 160 mm


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Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising(Wiley Nonprofit Authority)
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Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising(Wiley Nonprofit Authority)
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