Buy The Dragons' Den Guide to Assessing Your Business Concept
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > The Dragons' Den Guide to Assessing Your Business Concept
The Dragons' Den Guide to Assessing Your Business Concept

The Dragons' Den Guide to Assessing Your Business Concept


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or no-growth business idea, this step-by-step approach will allow entrepreneurs to test an idea in an unflinching, reality-based way. Case studies sourced from Canada and the US and stories from entrepreneurs who appeared on the Dragons' Den TV show, where entrepreneurs pitch their ideas to millionaires willing to invest their cash, will illustrate the key ideas and themes. Helps entrepreneurs face reality before they let their dreams lead them into a losing battle for market share Encourages readers to focus heavily on assessing their market first, before they invest valuable time and resources in a slow-growth or no-growth business idea Prepare yourself to do battle in a difficult marketplace. Assess your potential customers and measure your concept against reality. The Dragon's Den Guide shows you the way.

Table of Contents:
Foreword ix Part I: Th e DNA of Your Business Concept 1 Chapter 1: Why Would the World Care About Your Idea? 3 The Warm-Up: Singular Pain Point Defined 5 Chapter 2: Build an Evolutionary Prototype 14 The Warm-Up: Evolutionary Prototype Defined 16 Chapter 3: Defi ne the Value Proposition 23 The Warm-Up: Value Proposition Defined 25 Chapter 4: How Are You Going to Make Money? 33 The Warm-Up: Revenue Model Defined 35 Chapter 5: Who Is the Ideal Customer for Your Product or Service? 44 The Warm-Up: Market Segment Defined 46 Chapter 6: Build a Lean Feature Set 53 The Warm-Up: Lean Feature Set Defined 55 Chapter 7: Who Can Help You Reach Your Goals Faster? 62 The Warm-Up: Collaboration Defined 64 Chapter 8: How Can You Trigger a Sudden Increase in Sales? 72 The Warm-Up: Catalyst Defined 74 Chapter 9: Is Your Business Idea Scalable? 81 The Warm-Up: Scalability Defined 83 Chapter 10: Do You Have a Sustainable Money-Making System? 90 The Warm-Up: Business Model Defined 91 Part II: Th e Feasibility Study 101 Chapter 11: What Do You Bring to the Table? 103 The Warm-Up: Self-Assessment Defined 105 Chapter 12: Why Will Your Business Succeed? 118 The Warm-Up: Business Case Defined 120 Business Case: Why Do You Feel that You Have a Winning Business Idea? 120 Chapter 13: Is Your Idea Technically and Financially Feasible? 126 The Warm-Up: Feasibility Study Defined 128 The Feasibility Study 128 Part III: The Product Roadmap 135 Chapter 14: Managing Your Product Roadmap 137 The Warm-Up: Product Roadmap Defined 139 Chapter 15: What Is the Story Behind Your Concept? 146 The Warm-Up: Storytelling Defined 148 Chapter 16: What Do You Want Your Business to Be Known for? 154 The Warm-Up: Branding Defined 156 Chapter 17: What Product Will Customers Be Willing to Pay You for? 164 The Warm-Up: Product Defi nition Defined 166 Chapter 18: Should I Buy or Build My Product? 174 Warm-Up: Product Development Defined 176 Part IV: Defining Your Market 185 Chapter 19: Th e Business Cycle 187 A Top-Down Approach to Researching Your Market 189 The Warm-Up: Th e Business Cycle Defined 190 Chapter 20: Industry Analysis 196 The Warm-Up: Industry Analysis Defined 198 Chapter 21: Th e Competitive Landscape 207 The Warm-Up: Th e Competitive Landscape Defined 209 Chapter 22: Target Market Analysis 216 The Warm-Up: Target Market Analysis Defined 218 Part V: Go-to-Market Strategy 227 Chapter 23: How Do You Plan to Launch Your Business? 229 The Warm-Up: Go-to-Market Defined 232 Chapter 24: Where Will You Sell Your Products and Services? 239 The Warm-Up: Distribution Channels Defined 241 Chapter 25: What Partners Can Help You Go-to-Market Faster? 251 The Warm-Up: Strategic Relationships Defined 253 Chapter 26: How Will You Get the Word Out? 261 The Warm-Up: Marketing Program Defined 263 Chapter 27: How Will You Generate Sales? 273 The Warm-Up: Sales Process Defined 276 Chapter 28: What Proof Do You Have That Your Business Model Works? 283 The Warm-Up: Proof-of-Concept Defined 285 Conclusion 292 Glossary 296 Endnotes 305 Acknowledgements 311 About the Author 312 Index 313 Looking for More? 325

About the Author :
John Vyge is a Certified Financial Planner professional and business plan analyst who advises entrepreneurs and investors on how to create investor-ready business plans around winning business concepts.


Best Sellers


Product Details
  • ISBN-13: 9781118313862
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • ISBN-10: 1118313860
  • Publisher Date: 25 Jul 2012
  • Binding: Digital (delivered electronically)
  • No of Pages: 336


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Dragons' Den Guide to Assessing Your Business Concept
John Wiley & Sons Inc -
The Dragons' Den Guide to Assessing Your Business Concept
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Dragons' Den Guide to Assessing Your Business Concept

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!