Bricks Matter
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Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation(Wiley and SAS Business Series)

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation(Wiley and SAS Business Series)


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About the Book

Table of Contents:
Foreword xi Preface xv Chapter 1 Why Bricks Matter 1 Implications 6 Building the Right Bricks 7 A Look at History 13 Supply Chain Pioneers: The Tipping Points 13 Meet the Pioneers 20 Why It Matters 25 Supply Chain Process Evolution 30 Who Does Supply Chain Best? 41 Meet the Supply Chain Leaders 45 Procter & Gamble: The Quiet Leader 46 Apple and Dell: Inventing New Models 52 Summary 56 Notes 57 Chapter 2 Building Value Networks 59 The Journey from Cost to Value 60 Aligning for Success 66 Building of Value Networks 72 Building Value Networks 77 Why are Value Networks So Hard to Build? 80 A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83 Value Chain Case Studies 89 Success in Creating Value in Value Networks 89 Mistakes in Building Value Chain Networks 94 Risk Management 100 Shift to Value-based Outcomes 102 Summary 106 Notes 106 Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107 What is Demand Management? 109 Learning a New Language to Build Market-Driven Demand Management Processes 110 What is Market-Driven Demand Management? 111 What is Demand Sensing? 121 What is Demand Shaping? 123 Achieving Market-Driven Capabilities 127 Why is Becoming Market Driven Important for Industrial Companies? 133 Driving the Market-Driven Demand Management Advantage 134 Social: A New Form of Demand Signal 136 How Can a Company Improve Demand Management? 142 Summary 143 Notes 144 Chapter 4 Supply Management Evolution 145 Current State 147 Supply Chain Matters 151 Procurement of Raw Materials 154 Manufacturing: The Making of Products 161 Transforming Manufacturing 165 Logistics 181 Summary 193 Notes 195 Chapter 5 Building Horizontal Connectors 197 The Building of Horizontal Supply Chain Processes 201 Revenue Management 205 Sales and Operations Planning 212 Supplier Development 226 Summary 241 Notes 241 Chapter 6 Supply Chain 2020 243 Leading the Journey to Drive Market-Driven Value Networks 244 Building a Guiding Coalition 256 Running the Race 260 Making the Right Investments 267 Supply Chain 2020 268 Demand Orchestration 280 Big Data Supply Chains 281 Winning the Race 286 Notes 288 About the Authors 289 Index 291

About the Author :
LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog “Supply Chain Shaman.” The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group. CHARLES W. CHASE JR. is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.


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Product Details
  • ISBN-13: 9781118282724
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Series Title: Wiley and SAS Business Series
  • ISBN-10: 1118282728
  • Publisher Date: 20 Dec 2012
  • Binding: Digital (delivered electronically)
  • No of Pages: 320
  • Sub Title: The Role of Supply Chains in Building Market-Driven Differentiation


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