Ensure success when starting your small business with this must-have introductory guide
Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.
- Create your first business plan discover how to develop smart business strategies and build a roadmap for success
- Learn the legal jargon protect your ideas and register your business properly
- Market your business strategically establish who your key customers are, research your rivals, and create a killer marketing plan
- Take the stress out of bookkeeping ensure all of your admin is covered, from choosing accounting software to handling petty cash
- Master online marketing explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find:
- Advice about being your own boss
- Secrets for matching sales goals to savvy marketing strategies
- Guidelines for keeping your finances in shape
- A step-by-step guide to profit margins
- Tips on using social media to promote your business
Learn to:
- Decide what type of small business is right for you
- Put together a winning business plan
- Understand your financial and legal obligations
- Maximise your online presence
Table of Contents:
Introduction 1 Part I: First Steps 5
Chapter 1: Is Small Business for You? 7
Chapter 2: Buying a Business 21
Part II: Jump In, Get Wet 33
Chapter 3: Planning for Success 35
Chapter 4: Getting the Legals Right 55
Chapter 5: Creating Your Marketing Plan 73
Part III: The Nitty-Gritty 89
Chapter 6: Becoming an Employer 91
Chapter 7: Cooking the Books 109
Chapter 8: Understanding Financial Statements 127
Chapter 9: Calculating Margins and Ratios 145
Part IV: The Part of Tens 161
Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163
Index 173
About the Author :
Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB® Software For Dummies, 7th Edition, and QuickBooks® For Dummies, 2nd Edition.
