Dethroning the King
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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

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About the Book

How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

Table of Contents:
Cast of Characters xiii Author’s Note xvii Prologue 1 Chapter 1: The Game is Afoot 5 Chapter 2: Crazy and Lazy at Loggerheads 23 Chapter 3: The Colossus 37 Chapter 4: Selling the American Dream 57 Chapter 5: The Fourth Abides 77 Chapter 6: The Hunter’s Frozen Trigger Finger 111 Chapter 7: A Babe in the Woods 127 Chapter 8: The Old Gobi Desert Trick 143 Chapter 9: Mr. Brito Goes to Washington 161 Chapter 10: Angry Bedfellows 181 Chapter 11: The Board: August, August, and Augusta 203 Chapter 12: The Montagues and the Busches 241 Chapter 13: A Seller from “Hello” 257 Chapter 14: Put Up or Shut Up 275 Chapter 15: A Long Way from St. Louis 295 Chapter 16: A Toast on Both Sides 311 Chapter 17: Cash Out or Hunker Down 323 Epilogue 341 Notes 355 Acknowledgments 369 About the Author 371 Index 373


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Product Details
  • ISBN-13: 9781118157022
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 226 mm
  • No of Pages: 432
  • Returnable: N
  • Sub Title: The Hostile Takeover of Anheuser-Busch, an American Icon
  • Width: 152 mm
  • ISBN-10: 1118157028
  • Publisher Date: 04 Nov 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 31 mm
  • Weight: 522 gr


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