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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Non-profitmaking organizations > Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society
Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society

Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society


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About the Book

Essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society. Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society Outlines how organizations must operate—and what happens when they don't re-think their work Features interviews with over twenty-five leading thinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.

Table of Contents:
Foreword ix Preface xiii Introduction Knocking the Meteorite Off Its Course 1 Chapter 1 Starting the Shift and Reset Process 7 Chapter 2 Embracing a New Approach: Mission and Measurement 19 Chapter 3 Knowing (Your Audience) Is Half the Battle 55 Chapter 4 Shift Your Language or Get Left Behind 81 Chapter 5 Shift Your Awareness and Really Support Your Mission 109 Chapter 6 Shift Your Education and Leverage Everyone’s Passions 141 Chapter 7 Shift Your Engagement: It’s about Being Active, Not Just Being Present 171 Chapter 8 Shift Your Mobilization Efforts and Perform the Right Actions 201 Chapter 9 Shift Your Game Plan in Supporting Big Issues 235 Chapter 10 The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission) 267 Chapter 11 Stop Doing These Four Things 299 Chapter 12 Once You Have Shifted . . . Now Reset and Think Bigger! 313 Chapter 13 After Impact 331 Notes 341 About the Author 355 Contributor Biographies 365 Acknowledgments 383 Index 387

About the Author :
BRIAN REICH is Senior Vice President–Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company's digital practice around the world. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley). He blogs at www.shiftandreset.com and contributes as a Fast Company expert; hosts a regular podcast discussion about the impact of media and technology on society; and teaches consumer behavior and marketing strategy in the Graduate School of Communications at Columbia University.


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Product Details
  • ISBN-13: 9781118107829
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: Strategies for Addressing Serious Issues in a Connected Society
  • ISBN-10: 1118107829
  • Publisher Date: 05 Jul 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 416


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Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society
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