The proceedings of the International Conference on Shaping the Future: Innovation and Emerging Trends in Social, Business, and Management Research (ICSBMR-2025) present a comprehensive exploration of innovative ideas and emerging research addressing complex global challenges. The book brings together multidisciplinary perspectives that bridge theory and practice across social sciences, business, management, technology, sustainability, education, and economics. By fostering meaningful collaboration among researchers, industry practitioners, and policymakers, it highlights practical solutions and forward-looking strategies for shaping a rapidly evolving world.
The book features research contributions organized under six thematic areas, offering in-depth analyses of business innovation, societal transformation, technological advancements, sustainable development, educational reforms, and global economic trends. It showcases award-winning scholarly work through competitive Best Paper recognitions and reflects the conference’s strong emphasis on applied research with real-world impact. Distinguished by its multidisciplinary approach, the volume balances rigorous academic inquiry with policy relevance and industry applicability, making it a valuable resource for understanding contemporary challenges and opportunities.
This book is an essential reference for academics, researchers, students, industry professionals, consultants, entrepreneurs, and policymakers seeking insights into innovation-driven research and its practical applications across diverse disciplines.
Table of Contents:
Theme 1: Innovation in Business Strategy and Management. AI and Data-Driven Decision Making: Innovating Strategy in Modern Business Management. Influence of Financial Literacy and Financial Management on Income Tax Planning and Tax Behaviour in India. Approach to HR Attrition Model Using Feature Engineering Techniques. E-Commerce and Evolving Consumer Preferences Amidst Global Economic and Cultural Shifts. Efficiency Optimization in Supply Chain Network of Online Retailers: A Bibliometric Analysis. Facilitating AI-Driven Transformation in Business Strategy: Modelling Usage Behaviour with UTAUT2 Variables. Fintech, Digital Inclusion, and Credit Accessibility: Empirical Evidence on Sustainable Financial Inclusion in Emerging Economies. Frugal to Frontier: Reimagining Indian Business Strategy through Indigenous Innovation and Global Integration. Strategic Innovations and Transformational Management Practices in Contemporary Business. The Impact of Conversational Marketing on Digital Transformation and Customer Interaction in the Indian Banking Sector. The Role of AI and HRM Practices in Influencing Employee Satisfaction: A Case Study of a Leading Multinational Telecommunication Company in India. Theme 2: Emerging Trends in Social Science Research. A Survey of Functions and Numerical Bounds on Fractional Domination Number in Graphs. Adoption of Payment Bank Services in India: A Study on Social Media Influence and Women’s Adoption Patterns. Between Scrolls and Scripts: Examining the Mediating Role of Generative AI in the Link Between Social Media Usage and Mental Health Among Digital-Native College Students. Cognitive Distortions in Financial Decision-Making: A Theoretical Framework of Behavioural Biases among Retail Investors in India. Customer Retention Practice in Indian Retail Banking: An Empirical Analysis Using Structural Equation Modelling (SEM). Work-Life Integration and Employee Productivity Across Sectors. From Awareness to Sustainability: A Human-Centric Framework for AI-Powered Business Transformation. Impact of Brand Recognition and Awareness of FMCG Products among Rural Indian Consumer. Impact of NCDs on Personal Effectiveness by Age and Gender. Two Decades of Financial Inclusion and Social Equity Research: A Comprehensive Bibliometric Review (2000–2025). Theme 3: Technology, AI and Digital Transformation. AI for Public Benefit: Sentiment Analysis of Social Media Using Natural Language Processing and Machine Learning for Crisis Management and Public Policy in India. Dynamic Co-Integration of Fintech Stock Returns During COVID-19 and Beyond. Harnessing Artificial Intelligence in FinTech to Bridge the Financial Inclusion Gap. AI-Powered Robo -Advisors: Transforming Investment Decision-Making and Portfolio Management. Virtual Leadership and Student Engagement in Online Higher Education: An Empirical Study. Bibliometric Analysis of Telematics 4.0 Technology Applications in Businesses: Emerging Trends, Policy Recommendations and Research Directions. ChatGPT as a Learning Aid: Usage Patterns and Effectiveness among Generation Z. Customer Loyalty and Experience in the Era of FinTech and Artificial Intelligence: An Analytical Study of Private Banks in the Indore District. From Chalkboards to Chatbots: A Critical Look at Artificial Intelligence’s Role in Language Learning. Green Algorithms: The Role of AI in Shaping Sustainable Futures. Revolutionizing Retail Banking: How Digital Transformation Enhances Customer Experience. The AI Shift in Customer Care: Emerging Behavioural and Social Trends in Service Interaction. The Role of Artificial Intelligence in Shaping Financial Planning Practices Among Millennials. Unfolding the Fintech Revolution: A Decade of Innovation, Financial Inclusion and Regulatory Challenges. Artificial Intelligence in E-Commerce: A Theoretical Perspective on Personalization, Privacy, and Trust in the Indian Context. AI-Driven Optimisation in Sustainable Manufacturing: A Study on the Automotive Industry in Thiruvallur District. Artificial Intelligence as a Catalyst for Industrial Evolution: A Review of Economic and Managerial Impacts in the Indian Context. Artificial Intelligence-Driven Digital Transformation in Indian Micro, Small, and Medium Enterprises: Empowering Export Growth through Opportunities, Challenges, and Adoption Pathways. Theme 4: Sustainability, Ethics and Responsible Research. Analysis of Investors’ Perception of Ethics and Sustainability through Biometric Application in Financial Industry. A Study of Sustainability Challenges in Financial Decision-Making by Experts in Indore. AI for Sustainable Development: Exploring Opportunities and Overcoming Challenges. AI in Sustainable Finance: A study on Environmental, Social and Governance (ESG) Funds Investment Patterns Around the World. AI, Ethics, and Greenwashing: Rethinking Consumer Behaviour in Sustainable Cosmetics. Balancing Innovation with Ethical Values: A Bibliometric Analysis of Ethical AI Research Trends. Blockchain and AI for Sustainable Supply Chain Management in the Petroleum and Natural Gas Industry. Building a Sustainable and Fair India: A Developmental Vision. Circular Economy Strategies in the Automotive Industry: A Comparative Benchmark of Product Life Extension and Waste Reduction Practices. Economic Growth and Environmental Performance: Evidence from GDP–EPI Dynamics in the World's Top 10 Economies (2014–2030). Exploring Social Impact and Sustainable Development through Digital Entrepreneurship in India’s Tier-2 Cities. Financial Empowerment as a Sustainable Pathway to Women’s Mental Well-Being. Digital Payments and Financial Inclusion at Mahakumbh 2025. Global Research on Carbon Offsets: Insights and Future Directions from a Bibliometric Study. Green Events: Ethical Practices and Sustainability in Modern Event Planning – A Review. Green Finance and ESG Investing: Developing a Conceptual Framework for Sustainable Financial Markets. Harnessing AI for Sustainable Banking: Innovation, Efficiency, and Customer Experience. Youth Innovativeness as a Catalyst for Sustainable Startup Ecosystems and Managerial Strategy. Sustainable AI Start-ups: A Framework for Innovation and Success. Vocational Education Among Adolescents as a Step Towards Sustainable Development. Theme 5: Education, Human Capital and Work Futures. AI and HR Analytics in Higher Education Research through Bibliometric Analysis. AI in Education: Personalized Learning, Challenges, and Future Opportunities. AI-Driven Personalised Learning: Global Trends, Transformations, and Ethical Imperatives in Education. Analysis of Educational Data Mining Approaches for Enhancing Student Learning Outcomes. Edge Deployable Deep Learning for Occupational Health in HEIs: A Systematic Review. Employee Engagement in Hospitals: A Study of Information Architecture Based Approaches Adopted by Selected Hospitals During the Pandemic. Empowering Youth: The Role and Impact of Digital Inclusion in Madhya Pradesh. Optimizing Strategy Uptake: Adaptive Feedback and Instruction in Writing Pal. Exploring the Dynamics of HRD Climate and Organizational Success: Insights from Selected Private Universities in Madhya Pradesh. Future-Ready Workforce: Aligning Education and Industry for Human Capital Development in Solan. Impact of Big Data Analytics on Adaptive Learning Systems. 5G and Higher Education: Transformative Pathways to HRM Excellence in the Digital Age. Redefining Human Capital Development for the Future Workforce through AI-Enabled Education. Reimagining Education: The Transformative Power of Artificial Intelligence in Shaping Future Learning. Sustained Engagement and Financial Readiness with AI-Based Learning Tools in Higher Education. The Role of Skill India in Promoting Inclusive and Sustainable Employment Opportunities. Theme 6: Globalization, Culture and Economic Shifts. Tradition Versus Transition: Growth Challenges and Strategic Responses in Indian Family Enterprises. Corporate Social Accountability, Stakeholder Trust, and Sustainable Business Practices: A Cross-Cultural Analysis. Digital Transformation, Global Trade, and Emerging Economies: Opportunities and Challenges in a Connected World. The Health Belief Model: A Comparative Analysis of Healthcare Frameworks in the USA and India with Future Predictions. Understanding the Ethical and Pedagogical Implications of AI-Generated Feedback in University Assessment. Financial Inclusion and its effects on Sustainable Growth in India: Traversing Economic Transitions in a Globalized Age.
About the Author :
Kalyan Kumar Sahoo has 24 years in academia following four years in corporate. He holds a Doctorate in Management, MBA in Marketing, and PG certifications from IIM, Nagpur. He specializes in strategic management and marketing, having supervised three doctoral and 25 master's students. He has authored three books and over 36 academic articles. He is a member of ISTD, AIMA and is a Chartered Global Investment Analyst. His expertise spans business strategy, marketing, and pedagogy. He was a former professor at Leeds Trinity University, UK before joining at Medicaps University. He is currently serving as a Senior Professor at Faculty of Management studies, Medicaps University.
Parul Sharda is a management academician and researcher with over 18 years of experience, a Ph.D. in Management, and over 50 publications in leading indexed journals. Her work focuses on international business, entrepreneurship, and women empowerment. She serves as State Convener (RFI) and State President, Financial Literacy and Management (WICCI). Honoured with awards like the RULA Best Researcher, Global Empowerment Award, and SDG Ambassador Award, she is known for her impactful mentorship, leadership, and contributions to innovative management education.
Ruchi Kushwah is an Assistant Professor in Finance at the Faculty of Management Studies, Medicaps University, Indore, with over 15 years of academic experience. She is a recognized Ph.D. supervisor and currently serves as Secretary of the Departmental Research Committee. Dr. Kushwah has also been associated with IIM Indore, contributing to teaching and research excellence. Her areas of interest include Finance, FinTech, Financial Inclusion, and Sustainable Finance. She has published several research papers in reputed national and international journals and has actively participated in conferences, seminars, and academic initiatives, reflecting her strong commitment to quality education and scholarly research.
