Digital Quantitative, Qualitative, and Mixed Methodologies in Social Sciences brings together quantitative analysis, qualitative inquiry, and mixed methods for the digital era. This volume shows how to design robust social science research using online surveys, platform data, digital traces, and computational tools, while keeping theory, context, and interpretation in view.
Key features include:
• frameworks to plan studies that use online surveys, platform data, and digital traces
• coverage of digital quantitative methods, digital qualitative methods such as digital ethnography, and mixed-methods integration
• worked examples that connect statistical tools with interpretive analysis, including ways to combine survey results with social media analytics and qualitative coding software
• guidance on data quality, privacy, research ethics, transparency, and reproducible reporting.
Designed for doctoral students, early-career researchers, and applied researchers across sociology, psychology, education, public policy, communication, and management, it supports graduate methods teaching and real research projects in data-rich digital settings.
Table of Contents:
Introduction, 1. Quantitative Research in Social Sciences, 2. Qualitative Research in Social Sciences, 3. Mixed-Methods Research in Social Sciences, 4. Research Design and Methodological Planning, 5. Data Collection Methods: Traditional and Digital Approaches, 6. Data Analysis Strategies: Statistical, Qualitative, and Computational Tools, 7. Triangulation and Integration of Findings, 8. Academic Rigor in Social Science Research, 9. Conclusion, 10. References
About the Author :
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and works as President of Management Board of Polish division in Public Consulting Group (PCG Holding).
Zdzisława Dacko-Pikiewicz
holds a postdoctoral degree in business and management and is a professor and Rector of WSB University. She is the author or co-author of over 70 publications and has more than 25 years of experience in senior management positions in higher education and consulting.
Robert Seliga
holds a PhD in Economics, specializing in management, higher education marketing, and the professionalization of management in universities. He has collaborated with leading Polish institutions, including Jagiellonian University, participated in Ministry and National Science Centre-funded projects, and is a member of the PGV research network at the University of Grenoble.
