About the Book
People who always get things done have a secret: they treat action as non-negotiable.
The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action:
• Identify what truly matters to your future self
• Focus on the critical few actions that move the needle
• Act consistently—regardless of how you feel or what's happening
• Make it non-negotiable—no debates, no excuses
This isn't another habits book. It's a blueprint for building automatic behaviors that serve your highest aspirations. Instead of relying on motivation, you'll learn to create deep internal commitments tied to who you are becoming—so the right actions happen without daily struggle. Whether you're pursuing professional goals, creative work, or personal growth, this approach makes progress feel natural instead of forced.
Focusing on commitment as a binding contract with yourself and removing the option to waver or overthink, and packed with honest and straightforward guidance, this book will inspire professionals at all levels to move forward, no matter what.
Table of Contents:
Acknowledgements. Preface. Introduction: Allow Me to Introduce You to Your Future Self. Part I: The Non-Negotiable Mindset. Chapter 1. Getting Out of Your Own Way. Chapter 2. Unstoppable Results. Chapter 3: What Moves the Needle. Part II: The Non-Negotiable Practice. Chapter 4: STEP ONE—Identify What Matters. Chapter 5: STEP TWO—Focus on What Matters. Chapter 6: STEP THREE—Act on What Matters. Chapter 7: STEP FOUR—Make What Matters Non-Negotiable. Part III: The Secret to Getting Stuff Done. Chapter 8: Your Game Plan. Chapter 9: The Creative Power of Showing Up. Chapter 10: The Secret to Getting Stuff Done.The Non-Negotiable Toolkit: A Practical Guide to Living What You’ve Learned
About the Author :
Robin Landa is a distinguished professor at Kean University and a globally recognized creativity and ideation expert. She is a bestselling author of books on idea generation, creativity, branding, advertising, and design. She has won numerous awards, and The Carnegie Foundation counts her among the "Great Teachers of Our Time." She is the author of 25 books, including Strategic Creativity, Leadership by Design, and A Career Is a Promise, and Harvard Business Review, Inc. Magazine, and Fast Company, among others, have published her articles.
Review :
Landa’s will “help you get stuff done!” She identifies the pain points that stand in the way of productivity and offers actionable strategies for building the momentum needed to get going and achieve your long-term goals.—Aaris Sherin, Professor of Graphic Design, St. John's University, NY
In this remarkable guide, Professor Landa distills the complexities of personal and professional growth into a clear, step-by-step framework, empowering readers to navigate obstacles and achieve what truly matters. Her insights, combined with anecdotal wisdom and actionable strategies, make this book an indispensable resource for anyone eager to meet their future self with confidence and purpose. It is a must-read for those committed to turning ambitions into accomplishments.—Dr. Chris Stout, Best Selling Author, Psychologist, Host of Living a Life in Full, and Founding Director of the Center for Global Initiatives
"In the age of infinite scroll and 6-second attention spans, focus is basically an endangered species. Robin Landa slices through the chaos with clear advice that actually works. A must-read for setting your future self up for success."—Brooke Roderick, Creative Director, Red Antler
"We’re all out here pretending we’ll start fresh Monday. Robin gets it. This book is the no-BS, culturally-aware kick you need to break the negotiation cycle and finally get things done."—Brooke Roderick, Creative Director, Red Antler
Robin Landa’s will “help you get stuff done!” Her new book identifies obstacles that stand in the way of success and offers dozens of strategies for how you can take action and become more productive.—Aaris Sherin, Professor of Graphic Design, St. John's University, NY
Landa’s “Non-Negotiable Mindset” will help you get stuff done. This book will help you identify barriers that stand in your way. You will learn how to take action, become more productive, and achieve your goals.—Aaris Sherin, Professor of Graphic Design, St. John's University, NY
"Every day, we are confronted with choices—both monumental and inconsequential—that seem to rob us of our autonomy. The Secret to Getting Stuff Done: The Non-Negotiable Mindset is not solely a book about action; it is a tool to hijack your internal code and reshape it for the life you know you deserve, but may be afraid to pursue. Robin’s approach strips fear of its grip and allows us to arrive."— John Simons, Strategist
This book will help you be more productive! Robin Landa identifies the obstacles that stand in the way of us getting the stuff done on time, and she offers dozens of actionable strategies for overcoming them.—Aaris Sherin, Professor of Graphic Design, St. John's University, NY
Robin Landa’s latest book, The Secret to Getting Stuff Done: The Non-Negotiable Mindset, is as
illuminating as it is actionable. In this remarkable guide, she distills the complexities of personal and professional growth into a clear, step-by-step framework, empowering readers to navigate obstacles and achieve what truly matters. Professor Landa's insights, combined with anecdotal wisdom and actionable strategies, make this book an indispensable resource for anyone eager to meet their future self with confidence and purpose. It is a must-read for those committed to turning ambitions into accomplishments.
Through her methodical approach and drawing on what’s worked in her own creative, academic, and business life, she bridges the gap between intention and action, guiding readers to adopt a mindset that prioritizes what truly matters. The book unfolds as a practical roadmap, urging individuals to confront self-imposed barriers and take definitive steps toward their aspirations. By blending anecdotal wisdom with actionable strategies, Professor Landa nurtures a transformative experience that resonates deeply with those striving for meaningful change.
—-Dr. Chris Stout, Best Selling Author, Psychologist, Host of Living a Life in Full, and Founding Director of the Center for Global Initiatives
