AI in Social Sciences Research explains how artificial intelligence (AI) is reshaping social inquiry, from data collection and research design through analysis, interpretation, and theory-building. Treating AI as both a tool kit and a methodological shift, the volume offers a clear route into machine learning (ML), natural language processing (NLP), simulation, and generative AI (GAI) for social researchers while keeping ethics, bias, transparency, and interpretability in view.
Designed for postgraduate students, early-career researchers, and instructors teaching digital and computational social science (CSS) methods, the book supports readers who want to use AI with methodological care, not just technical speed.
Table of Contents:
Introduction, 1. Introduction – AI and the Evolving Landscape of Social Science Research, 2. Machine Learning and Big Data Analytics in Social Sciences, 3. Natural Language Processing for Qualitative and Textual Data, 4. AI-Enhanced Research Design and Data Collection, 5. AI in Management and Business Research, 6. Psychology: AI-Assisted Paths to Mind and Behavior, 7. Anthropology – Digital Ethnography and Algorithmic Thick Description, 8. Sociology: Algorithmic Sociology and the Macro–Micro Bridge, 9. Conclusion, 10. References
About the Author :
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.
Sabina Ratajczak is Vice-Rector for Development at WSB University, specializing in educational technologies and education management, with a particular focus on the integration of innovative digital tools into teaching and learning processes.
Marcin Lis is Vice-Rector for Student Affairs and External Relations at WSB University and holds a PhD in engineering, his research interests include quality systems, innovation project management, and integrated management systems, with a particular focus on science – business collaboration and knowledge transfer. ]
Zdzisława Dacko-Pikiewicz is the Rector of WSB University and holds a habilitation in management and quality sciences, her research spans reputation management, innovation, family business, competence development, and sustainability, with particular relevance to debates on organisational resilience, competitiveness, and knowledge transfer.
