While technological innovation has long reshaped artistic and cultural practices, the rise of generative AI (Gen AI) represents an unprecedented disruption due to its scale, speed, and capacity to produce outputs that can rival and surpass human creativity. This edited book examines how AI is transforming creativity, redefining industries, and raising new questions of authenticity, originality, and human agency. Specifically, it focuses on psychological and social implications of the Gen AI revolution in creative fields.
The collection brings together seventeen chapters by international scholars from psychology, sociology, marketing, cultural studies, education, and related fields. These contributions provide theoretical, conceptual, and empirical insights into how creativity is being redefined across multiple sectors, contributing to the development of a new paradigm for understanding creative industries in the age of AI. Each chapter concludes with research questions to stimulate classroom debate, inspire research proposals, and guide further inquiry. It thus serves both as a teaching resource for seminars and workshops and as a reference for postgraduate research projects and scholarly collaboration.
The book is designed primarily for academics, higher education students, and instructors working on the intersection of AI, creativity, arts, and management.
Table of Contents:
Reflecting on the New Creative Landscape: Introducing “Artificial Intelligence in Creative Industries: Psychological and Social Implications” 1. A Decade of Generative AI Art: Technological Advances and Creative Trade-offs 2. Artistic Individuality in Human–AI Co-Creation: A Case Study from Contemporary Music 3. The Regenerative AI Practitioner: Thinking and Designing with AI More Sustainably 4. From Digital Craft to Automation: Exploring the Trade-Off Between Traditional Digital Skills and Automation in the Creative Arts. 5. Generative AI’s Talent for Speaking and the Power of Silence for the Non-Normative Body 6. Virtual Influencers and The Future of Content Creation 7. From an Experimental Technology to A Mainstream Product: Implications for Generative AI as an Artistic Medium 8. The Flood of Artificial Creativity: A Critical Reflection and Future Research Directions. 9. Beethoven X: Human–Machine Collaboration in the Completion of an Unfinished Symphony 10. AI and Film Authorship in Botswana: Negotiating Creative Control and Ownership 11. Trusting the Unknown: Understanding Designers’ Acceptance of Generative AI Amid Ethical Concerns 12. Looking through Textile Practices and Digital Craftsmanship for New Opportunities in Creativity and AI 13. The Erosion of Visual Trust: AI-Generated Imagery and its Impact on Society 14. The Idea Economy: Advancing AI Collaborative Mindsets between AI, Neuroscience and Fashion 15. Empowered Or Degraded? What Does the Progressive Use of Generative AI Mean for the Confidence and Identity of Professional Creatives? 16. Digital Labor Rights in The Era of AI Performers: Establishing Ethical Employment Frameworks for Artificial Entertainment Workers 17. AI as Theatre Conclusions of The Impact of genAI in Creative Industries: Negotiating Human and Machine Roles in Art and Cultural Production in Times of Artificial Intelligence
About the Author :
Francisco Tigre Moura is Professor of Marketing at IU International University of Applied Sciences, Germany.
Caterina Moruzzi is Chancellor's fellow in Design Informatics, University of Edinburgh, UK.
