About the Book
Technical teams build capabilities but often have no clue about business context. Business leaders demand solutions but rarely understand technical constraints. Data teams control the raw material but sit separately from both. When things go sideways, the finger-pointing begins. This isn't a minor coordination issue; it's a fundamental design flaw in how organizations approach AI. It is also a failure in how to get value from AI.
The Values of Artificial Intelligence: How Smart Leaders Capture and Connect AI Value to Human Values shows how to create genuine shared ownership of AI value – not through some naive reorganization, but through frameworks that make value creation a truly collaborative effort with clear responsibilities that are embraced when things go well and can't be dodged when things get tough. The book is filled with practical frameworks and tools that have been battle-tested across industries and organizations. These aren't academic constructs but working instruments to apply immediately.
The book provides a roadmap to AI values. It focuses on turning potential into proof for leaders, including executives needing to prove without buzzwords AI’s impact, technical leaders trying to translate models into meaning, policymakers and advisors tasked with AI governance and trust, and high-stakes decision-makers who don't have time for fluff. It explains key steps for delivering results:
Capturing strategic AI opportunities worth pursuing.
Connecting across silos, functions, and stakeholders.
Communicating value in a world that's oversaturated with noise.
The book shows how to define and speak AI’s value clearly so that AI becomes something else entirely: a value multiplier.
Table of Contents:
1. The Multidimensional Values of AI 2. The Data Foundation: Why Data Drives AI Value 3. Spotting Signals of AI Value Failure 4. The Value-First Approach to AI 5. Creating a Cross-Organizational AI Strategy 6. From Pilot to Scale: Building Sustainable AI Value 7. Securing Executive Buy-In and Board Support 8. Building Cross-Functional Support for AI Initiatives 9. Fostering Employee Trust and Adoption 10. Communicating AI's Societal and Ethical Values 11. Measuring What Matters 12. Creating Sustainable AI Value 13. Future-Proofing AI Value 14. The Data-to-Value Integration Blueprint 15. Leading AI Value Creation 16. From Chaos to Clarity: Your AI Value Creation Toolkit 17. Conclusion: The Courage to Create Value that Matters
About the Author :
Edosa Odaro stands at the forefront of artificial intelligence and data transformation, helping organizations worldwide turn AI potential into a measurable business impact. As Executive Advisor for Data & AI and former Chief Data Analytics & Privacy Officer, he has guided more than 35 international organizations—including Barclays Group, AXA, Microsoft, and the European Commission—through complex transformations that delivered substantial, sustainable results.
With an academic foundation spanning economics, computer science, business, technology, and innovation, Edosa brings a rare combination of technical depth and strategic vision to the AI field. His work has generated nine-figure efficiency gains and created entirely new business models powered by intelligent interventions.
Recognized as a Financial Times Top 100 Most Influential Leader and a Global 100 Data Activator, Edosa has earned acclaim not just for his technical expertise but for his ability to solve the human challenges that determine AI success or failure. His approach centers on the belief that sustainable AI value emerges from the intersection of technological capability and human understanding
Review :
“Having collaborated with Edosa in his professional capacity, and on his earlier books about unlocking value from data, I’ve witnessed firsthand his ability to turn complex ideas into practical guidance. This new work takes the journey even further, connecting AI’s potential with the deep human values that guide meaningful transformation. It’s a timely call for leaders to find the courage to make the right choices, and to lead with clarity, empathy, and conviction.”—Amy Shi-Nash, Chief Analytics & Data Officer, Tabcorp and Data Board Member, MIT Sloan School of Management
“Edosa Odaro offers a combination of clarity and depth on the critical role of values in AI. It’s a blueprint for turning AI potential into measurable, human-centered impact. Through real-world cases, Odaro shows how to bridge the gap between technical capability and strategic value. Essential reading for any leader who wants AI to deliver on the values behind their initiatives.”—Mohamed Zaki, Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance
“The Values of AI cuts through the noise to highlight what matters most, turning data and algorithms into meaningful impact. It is a practical guide and must-read for leaders who want AI to deliver results that are trusted and sustainable.”—Julie Wall, Professor of AI & Advanced Computing, Centre for AI & Natural Language Technologies (CAINT), University of West London
“AI technology is fast becoming a commodity but in order for companies to build a moat, leaders need to convey the strategic value to their stakeholders. Odaro’s latest book plays a key part in explaining the concepts with business use cases leading to measurable results. This book can transform you into a well-versed business leader with a keen eye for cutting through the technical jargon and asking the tough questions required for your AI journey.”—Peggy tsAI, Executive Director at JPMorganChase and Adjunct Faculty at Carnegie Mellon & University of Denver
“It’s easy to get swept up in the hype surrounding AI and its promise to transform organizations. But what does that transformation truly entail? What tensions arise when considering, selecting, and deploying AI solutions? How will value actually be created—and, more importantly, what must senior leaders and decision-makers put in place to ensure that value is sustained over time?
The Values of AI offers a fresh, practical perspective on the timeless challenge of aligning business strategy with IT strategy. It equips leaders with concrete, ready-to-use tools to guide critical decisions around AI adoption and integration. The result is a roadmap to AI value creation that is clear, adaptable, and comprehensive—bridging the gap between technological potential and human value.”—Constantinos K. Coursaris, Professor at Department of Information Technologies, HEC Montréal and Chair, Advisory Board at SIG Human-Computer Interaction
“I’ve had the privilege of benefiting immeasurably from Edosa’s first two books, and I can confidently say this is his finest work yet. The Values of AI strikes at the heart of the AI revolution—posing some of the most pressing questions of our time.
Edosa first compels us to examine what we sacrifice when we adopt technology that doesn’t just automate our work but actually ‘automates values’ as well. Then, like a skilled mentor, he leads us through this terrain of opportunities versus risks, consistently demonstrating that organisational value and proper ethical consideration need not be at odds—as we too often assume.
Finally, he delivers a comprehensive toolkit ensuring that both thinkers and practitioners across all fields continue to extract lasting benefit from this rich and defining work.”—Ali Khan, Chief Data Officer at Finastra, Member CxO Council at Clear Ventures and Global Strategic Advisor
“Edosa Odaro has once again, in this latest title, demonstrated his deep mastery of the technological pain points that organisations face—and how they can overcome them. By dissecting how companies can move beyond mere competitive parity in the current rush to adopt AI systems, and showing how they can create and sustain genuine, comprehensive value, he offers senior business leaders a practical lifeline. The understandings often effortlessly advanced in this text are particularly vital for those grappling with the challenge of justifying significant AI investments to an increasingly wary and sceptical set of stakeholders.
Among the many vexing questions the book addresses is how corporate leaders can transform substantial yet often poorly understood AI investments into sustained, business-wide growth, with demonstrable value replication. As Odaro points out, the real successes and opportunities in AI adoption emerge not merely from their technological advancements, but from the strategic, company-wide integration of models and frameworks that can enable the grander visions the technologies promise.
As every business leader who reads this work will attest, Odaro delivers not only a much-needed roadmap but also a highly replicable blueprint for unlocking value across diverse business scenarios and settings. This book is a must-read, both for the pressing issues it tackles and for its highly digestible frameworks and real-world examples.”—Bob Enofe, Legal Director and Corporate Compliance, Trade and Public Policy Advisor
“Finally, a complete desktop guide that cuts through the AI hype, challenges leaders’ perceptions about AI. The Values of AI provides a practical roadmap to successfully implement those landmark technologies within their business and create real, sustainable value.
Odaro’s deep-rooted, international and multi-sectoral experience shines through every blue print, framework and case study presented in the book.
It is clearly structured, easily readable and its comprehensive value creation toolkit is hugely valuable – pun intended – by itself!
It’s one of those books you will be going back to and challenge your thinking and approach over time: a must read!”—Markus Krebsz, Founding Director at the United Nations (UN) ECE WP.6, Project Leader on AI at Stirling University and Honorary Professor at Woxen University
“Cutting through the hype, The Values of AI reminds us to stop chasing the AI wave and focus instead on creating lasting value that matters. True to the style of his work, Edosa Odaro speaks with rare clarity on how to align technical capabilities with business goals, and he is never short on providing practical tools and frameworks that readers can put to work right away. A must-read for leaders who are serious about delivering on their AI promises.”—Christina Stathopoulos, Data & AI Evangelist at Dare to Data, Global Keynote Speaker, Award-Winning Educator, and Adjunct Professor at IE Business School
“As usual, Edosa dares to say what few will: AI’s value isn’t in the flashy tech. It’s in cold, hard business transformations.
In The Values of AI, he dismantles the hype and equips leaders with the tools to tell a compelling AI value story.
For anyone tired of empty promises, this is THE blueprint for making AI work where it matters most for your business stakeholders.”—Scott Taylor, The Data Whisperer and author of Telling Your Data Story
“There is so much drivel and confused thinking around AI. But this book feels very real and well considered. Brutally honest about the challenges involved and humble in its recognition that nobody has all the answers.”—Nick McEwen, Senior Manager Group Technology
