Beyond the Screen
Home > Art, Film & Photography > Performing arts > Films, cinema > Filmmaking and production: technical and background skills > Beyond the Screen: The Future of Television and Advertising
Beyond the Screen: The Future of Television and Advertising

Beyond the Screen: The Future of Television and Advertising


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Written in an accessible style, this book explores the complex future of television, across its different industries, providing professional producers with key insights and pathways to adapt and prepare. By exploring traditional media industries, and how they have come to make up today’s streaming and broadcasting media world, the text provides a detailed discussion of the future of systems programming, and television viewing. This includes a wide range of topics such as internet protocol television, set top boxes, ATSC 3.0, virtual reality, holographic television and artificial intelligence, as well as other cutting-edge technologies. Additionally, the text examines the future of content monetization, by exploring the new and sometime controversial ways of advertising, product placement and search and promotion that will be required to be financially successful in this future television environment. The Future of Television is an indispensable addition to the library of every television professional, academic, student, and television viewer who wants to know where this fascinating world of television is heading and what it will take to be successful within it.

Table of Contents:
Acknowledgements Introduction: Where Have We Been, Where Are We Now, Where Are We Going? PART I – THE FUTURE OF THE LINEAR MEDIA Chapter 1: The Future of the Broadcast Industry Chapter 2: The Future of the MVPD PART II – THE FUTURE OF THE STREAMING MEDIA Chapter 3: The Future of Television Delivery Systems Chapter 4: The Future of Television Programming Chapter 5: The Future of Television Viewing Chapter 6: The Future of Cloud and A.I. Television PART III – THE FUTURE OF TELEVISION MONETIZATION Chapter 7: The Future of Television Advertising Chapter 8: The Future of Product Placement Chapter 9: The Future of Television Content Search & Promotion Chapter 10: The Future of U.S. Television in the Global Television Market PART IV – THE FUTURE OF TELEVISION IN THE MID-21ST CENTURY AND BEYOND Chapter 11: Final Thoughts and Future Visions Notes

About the Author :
Frank A. Aycock, Ph.D., is in his 38th year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology and is a firm believer in the transformative power of the new television technologies. He is the author of three books, and has presented at numerous national and international conferences. Dr. Aycock is a presenter of a TED talk at the 2013 TEDx Conference in Nagoya, Japan, and has been an invited speaker at numerous conferences including NAB and CES conventions, and a keynote speaker at the 2013 Cloud Computing Conference – West as well as the 2014 International Conference on Broadcasting Media & Film Industry, and numerous academic conferences including BEA conventions for the last 35 years.


Best Sellers


Product Details
  • ISBN-13: 9781040447659
  • Publisher: Taylor & Francis Ltd
  • Binding: Digital (delivered electronically)
  • Sub Title: The Future of Television and Advertising
  • ISBN-10: 1040447651
  • Publisher Date: 26 Nov 2025
  • Language: English


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Beyond the Screen: The Future of Television and Advertising
Taylor & Francis Ltd -
Beyond the Screen: The Future of Television and Advertising
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Beyond the Screen: The Future of Television and Advertising

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!