Innovation Renaissance: Defining, Debunking, and Demystifying Creativity

The first edition of Innovation Renaissance was published just before the onset of Covid-19, begging the question: can innovation stand the test of a truly global crisis, such as the pandemic? The answer, as author John E. Ettlie finds in this revised and updated second edition, is a resounding "YES"! Built around the central narrative of the development of the vaccines to combat hospitalization for Covid-19 and its mutations, this second edition of Innovation Renaissance acquires new focus and relevance to the post-pandemic world in which we live. Starting by defining innovation and the theories that have arisen surrounding it, Ettlie considers individual creativity and innovativeness, radical innovation, new products, new services, process innovation, information technology, and artificial intelligence (AI). There is special emphasis on neglected topics such as the dark side of the innovation process—the unintended consequences of new ventures. Finally, the last chapter of this book summarizes a prescriptive model of the innovation process and attempts to answer the question: what causes innovation? Through the prism of the pandemic and the imperative quest to find a vaccine, this new edition examines and answers this question. Now fully revised and updated, this informative and unique book is designed as a resource for postgraduate students, academics, and professionals deeply committed to understanding and working through the innovation process. With a focus not just on where innovation has led us to date, but also on where it may take us in the future, the second edition of Innovation Renaissance will find an audience wherever innovation is taught or practiced.

Table of Contents:
1. Introduction 2. Defining, Debunking, and Demystifying Innovation 3. Radical Innovation 4. Theories of Innovation 5. New Products 6. New Services 7. Process Innovation 8. Information Technology 9. Creativity and Innovation 10. The Dark Side of the Innovation Process 11. Innovation Renaissance 12. Innovation by Design

About the Author :
John E. Ettlie is Professor in the Saunders College of Business, Rochester Institute of Technology. He earned his PhD at Northwestern University and has held appointments since then at the University of Illinois Chicago, De Paul University, and the University of Michigan. He has published over 125 articles and has authored or co-authored eight books. Dr. Ettlie was ranked eighth in the world among innovation management scholars (Journal of Product Innovation Management, 2012, 29/2). He has published widely on subjects focused on the innovation process including science and technology policy such as his co-edited and contributed chapters in a book with Dr. Ron Hira, titled Engineering Globalization Reshoring and Nearshoring: Management and Policy Issues (2019). This is the second edition of his often-adopted textbook titled Innovation Renaissance. The first edition of the text has been reviewed as "Perfect as a review for people starting out in the field of innovation management." Recent journal articles include a co-authored article that will appear in the IEEE Transactions on Engineering Management (2021) and is titled "R&D Dynamic Capabilities in a Changing Regulatory Context." In addition, he co-authored another article on strategy with P.T. Gianiodis and R.S. Murthy: "How Do External Networks and Strategic Targeting Impact Open Innovation in the Global Auto Industry" in IEEE Transactions on Engineering Management (2022). As of this writing, he has accumulated a total of 11,584 citations in Google Scholar.