Click Here: The Art and Science of Digital Marketing and Advertising

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

About the Author :
Alex Schultz is CMO & VP of Analytics at Meta, overseeing global marketing and analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted, 'If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.' Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. Click Here is his second book.

Review :
Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world. Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs. The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer. Growth isn't chance - it's science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future. The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it's relevant to your job. Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience. At last, a marketing book that understands algorithm isn't your therapist and impressions aren't accountability. If there was a master's in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says. If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It's the perfect guide to navigating the future, by learning from the past. No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come. This is the digital marketing handbook we didn't know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that's both strategic and hands-on. This is mandatory reading by one of the most balanced and successful marketers in our global tribe. A tour de force that equips anyone to become a world-class digital marketer. Whether you're running a small business or scaling a global brand, Click Here is the essential guide to what actually works in digital marketing. If you're spending a single dollar advertising online, you should read this book first. I have interviewed 50 of the greatest minds in growth. There is no one like Alex. What Good To Great is for Business Strategy, this is for growth. One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return. Click Here brims with hard-won practical wisdom that illuminates the inner workings of online marketing and makes its profoundly powerful principles and tools accessible to everyone. It's an indispensable field guide for anyone looking to grow a business on the internet.