Classroom Exercises for Entrepreneurship: A Cross-Disciplinary Approach: Second Edition(Elgar Guides to Teaching)

This thoroughly revised second edition provides insightful learning exercises to help students develop their imaginative and creative abilities. It Illustrates the creative and practical dimensions of entrepreneurship, presenting ideas and time-tested techniques that contribute towards problem-solving and value creation while increasing the likelihood of novel solutions emerging. With 80 original and effective exercises applicable to an entire entrepreneurial process, James Hart outlines the pedagogical method of Creative Entrepreneurship. Hart introduces an assessment tool for learning as well as a reflection tool for student use, alongside useful tips for teaching. Featuring games, simulations, demonstrations and projects, each exercise can be easily adapted for specific teaching needs and incorporates clear learning objectives to ensure a dynamic classroom experience. This is an invaluable read for educators and students of entrepreneurship and business and management. It offers experiential learning insights to gain the most out of teaching and learning this complex topic. The tools and exercises also benefit governmental and private sector trainers when leading/teaching professional development enhancement courses.

Table of Contents:
Contents Foreword x Julie Shields Author’s notes xiv Structure of exercises xx PART I IDEATION Being different and necessary 2 Community tour and problem perception 5 Daydream for inspiration 8 Empathy or compassion 10 Ideation via image and persona- building 15 Looking for inspiration 16 Synthesizing talents, interests, passions and skills (TIPS) 18 Outside/in approach to niche identification 20 Persona ideation and three ideas 22 Three ideas/three strategies 27 What if? 29 Brain, solve this problem 32 PART II ACTION 1 Communication 37 Can you excite us? 37 Networking practice 40 Find your voice 45 Culture assimilation: The language of entrepreneurship 48 Self-sufficiency, or trial by fire 50 The power of stillness 54 Leveraging AI to teach entrepreneurship methods 56 Developing new entrepreneurship methods 61 2 Competition 67 Visualizing the status quo 67 Competitive matrix-building 71 Competitive lemonade stands 74 3 Capital 77 Creating an animatic 77 Event to fund 80 Four pitches: 10, 2, 30 and 1 84 Mock crowdfunding campaign 88 4 Marketing 94 Content of value for free 94 Have a classmate tell your story 97 Eyes and ears 101 Playing with SEO 108 Website creation for digital representation 111 5 Networking 116 Reaching the president 116 The networking game 119 Social elevator pitch 122 Networking practice 125 6 Pitching 129 Peer-reviewed pitching 129 Tiered structure of giving 131 Video elevator pitch 133 7 Plans and strategy 138 Scale up, scale down 138 Are business plans necessary? 142 Brochure collaboration 145 Budget-building, budget research 147 Choose an imaginary board 151 Reverse-engineering content (AI-based) 153 Mutual need fulfillment 155 Collective brainstorming 159 Creating one’s path visually through infographics: startup to exit 163 Crowdfunding and outsourcing: a strategy aimed at reducing risks 166 Defense of plans 169 Designing multiple revenue drivers 171 Role-playing with AI (AI-based) 173 If this, then that 176 AI-driven social media content strategies (AI-based) 178 Mapping the future 180 The marble game 183 Pricing one’s work 187 Putting out fires 190 Scavenger-hunting assets 192 Speed-dating market feedback 195 Testing assumptions 197 Visualizing through storyboards 200 8 Teams 202 Archetypes and team-building for entrepreneurship 202 Superhero powers and kryptonite 206 Team self-management 209 PART III INTROSPECTION AND REFLECTION A sense of balance 214 Collective problem articulation 216 Say “yes” for a week 219 Consciousness and the imagination 222 Dump truck full of grapes 226 Finding meaning 229 In my mind’s eye, Horatio 232 Pain point alleviation 236 Stories of burnout 238 Taking stock 240 The game of perseverance 243 The road less traveled by 246 Watchers from the gates of the mind 249 What would you risk? 254 Why do you create? 257 PART IV TEACHING AND EFFICACY Assessing experiential entrepreneurship exercises 261 EE reflection tool 268 Tips for teaching with experiential exercises 269 PART V TYING THINGS TOGETHER: SUGGESTED RECIPES

About the Author :
James D. Hart, Director of Arts Entrepreneurship, Southern Methodist University, USA

Review :
‘This book provides a wealth of in-class exercises to engage students in all aspects of the entrepreneurial process. I found great comfort in using a resource that has such a broad repertoire of activities that can challenge students to master new ways of entrepreneurial thinking and acting. If you need an exercise on a particular topic in entrepreneurship, you will find it in this book. This is a wonderful resource for involving students in entrepreneurial experiences where they can learn by doing and reflecting.’ ‘Just when I didn’t think it could get any better, the second edition blew my mind! This is a must-have book in every educator’s toolbox. If you are feeling uncomfortable or overly comfortable teaching, pick up this book! This edition will give you both courage and energy in the classroom.’ ‘Jim Hart has proven to be a thought leader in entrepreneurship education, especially in the area of creative arts. Entrepreneurship is not a spectator sport and teaching it requires an action-based curriculum. This book guides you beautifully in how to do this. Invaluable.’ ‘Having been an entrepreneur for most of my life and transitioning into academia, I was looking for real world exercises for my Intro to Entrepreneurship class at DePaul. After attending a conference session that James conducted, I found his exercises to be very relevant for my students. I embraced much of the work in his book and received tremendous feedback from my students in helping them develop their entrepreneurial skills to be successful. This has been a fantastic resource for me which I highly recommend!’