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Digital Globalization of Creative Industries

Digital Globalization of Creative Industries


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About the Book

In this timely book, case studies from global researchers showcase how digital technologies are impacting creative industries worldwide. Providing up-to-date examples from across Africa, Asia, and Europe, authors explore how digital globalization has boomed in recent years, especially in fast-developing countries. Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries. Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies.

Table of Contents:
Contents Foreword xv PART I INTRODUCTION 1 Digital Globalization of Creative Industries: an introduction 2 Stephen Chen PART II DESIGN OF CREATIVE PRODUCTS AND SERVICES 2 Digital platforms in sub-Saharan Africa: frontiers of creative industries towards producing localised symbolic goods in Nigeria 22 Olubukola Aluko and Sayfullah Sulayman 3 Does the emperor still wear clothes? An investigation into how AI has impacted the fashion industry 36 Petra Bouvain 4 Exploring the creative revolution brought by digital technologies in the production of advertising messages 55 Koblarp Chandrasapth and Natalia Yannopoulou PART III DISSEMINATION OF CREATIVE PRODUCTS AND SERVICES 5 Internationalization of cultural industries from emerging markets through digital technologies: the case of the Indian film industry 73 Arindam Das and Debraj Ghosal 6 Digital globalization in mature and nascent creative industries: comparing scaling strategies of TV series producers and computer game studios 95 Hakan Erten and Deniz Tunçalp 7 Innovative marketing examples from Hallyu, good practices in innovative – digital and online – marketing activities of the South Korean music industry and TV series 116 Éva Gajzágó and Viktória Ramóna Dávida PART IV DEMOCRATIZATION OF THE CREATIVE PRODUCTION PROCESS 8 Navigating global markets: the role of digital technologies in Indonesian creative SMEs 136 Novika Candra Astuti 9 How independent can you be? An investigation of independent musicians on social media 158 Amy Chu 10 The skills to pay the bills: new digital skills in a digital and global music market 174 Liucija Fosseli and Daniel Nordgård 11 The impact of digital transformation on the gaming industry and the extended reality technologies: limitations, challenges, and opportunities 191 Elif Surer PART V DEVELOPMENT OF CITIES, REGIONS AND COUNTRIES 12 Developing a capabilities ecosystem for creative immersive content: lessons from PROTO innovation hub 205 Rebecca Casey 13 “Dancing with the Stars”: a case study of the strategic value of territory and the dynamic capabilities of creative industries in the digital age 224 Belén Elisa Díaz 14 The impact of digital platforms on the expansion of creative industries in the Caribbean 247 Roshnie A. Doon 15 How is the digital transformation of the creative economy changing economic and spatial patterns? The case of Hungary 266 Tamás Egedy

About the Author :
Edited by Stephen Chen, Professor of International Management, Newcastle University Business School, Newcastle University, UK

Review :
‘Much of the narrative about creative industries has tended to extrapolate from the experiences of a small number of countries. Digital Globalization of Creative Industries provides a global perspective, focused on design, distribution, creativity and spatial impacts.’


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Product Details
  • ISBN-13: 9781035314768
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 314
  • ISBN-10: 1035314762
  • Publisher Date: 28 Oct 2025
  • Binding: Hardback
  • Language: English
  • Width: 156 mm


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