This collection explores how expert knowledge is transformed and communicated in digital contexts.
This volume examines how digital media impacts the process of recontextualization, understood as the way by which expert knowledge is made more accessible to multiple audiences through varied discursive, pragmatic, and multimodal strategies. Adopting varied theoretical and methodological approaches, the chapters examine the multifaceted processes of recontextualization, where academic information is adapted for broader public audiences, often navigating the tension between scholarly rigor and public understanding. Part 1 examines the way academics adapt expert knowledge for diverse audiences through platforms like The Conversation, TED Talks, and Science Media Centre. Part 2 explores knowledge transformation by mediators across social media, science writing, press releases, and destination marketing. Part 3 addresses professional communication practices in climate research and sensitive topics (i.e., extremism). The epilogue discusses balancing simplification with academic integrity in expert knowledge dissemination.
This book will be of interest to students and scholars in discourse analysis, pragmatics, English for Specific Purposes, corpus linguistics, and science communication.
Table of Contents:
Introduction. Sharing knowledge, sharing expertise: recontextualisation in digital dissemination
PILAR MUR‑DUEÑAS AND ROSA LORÉS
PART 1: Author generated digital recontextualisation: new practices, challenging roles
1 The different facets of an academic’s identity: the effects of recontextualization on the identities of writers in The Conversation
ISABEL HERRANDO‑RODRIGO AND SUGANTHI JOHN
2 Recontextualizing science from the university classroom to the TED stage: a metadiscoursal perspective
WEI WANG AND ENIKO CSOMAY
3 Recontextualisation and re-presentation in new science communication genres: metaphorisation strategies in German and English
MARINA BECCARD AND JOSEF SCHMIED
PART 2: Mediated digital recontextualisation: transforming knowledge
4 Communicating public health knowledge on social media: recontextualisation strategies for Instagram news reporting
ANGELICIA ANTHONY THANE AND JEAN PARKINSON
5 Exploring variation within popular science discourse: a corpus-based study of four types of science writing
JORDAN BATCHELOR
6 Discursive news values in university press releases
RUTH BREEZE
7 Pragmatic resemiotization through emojis in users’ responsive engagement with destination marketing on social media
FRANCISCA SUAU‑JIMÉNEZ AND FRANCISCO YUS
PART 3: Reflections on professionals’ disseminating practices: applications and implications
8 Re-catching attention to climate science: recontextualizing research findings in online communication
LENA STÜDELI AND MARIA KUTEEVA
9 The challenges of communicating in a sensitive environment about a sensitive topic: the Horizon Europe ARENAS project
JULIEN LONGHI AND KATALIN MIKLÓSSY
Epilogue. Recontextualizing expertise: the art of compromise
CRISPIN THURLOW
About the Author :
Rosa Lorés is Full Professor in the Department of English and German Studies at the Universidad de Zaragoza, Spain.
Pilar Mur-Dueñas is Senior Lecturer in the Department of English and German Studies at the Universidad de Zaragoza, Spain.
