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Home > Language, Linguistics & Creative Writing > Linguistics > Semantics, discourse analysis, stylistics > La informalización del discurso digital público: Reflexiones sobre el inglés y el español(Routledge Studies in Hispanic and Lusophone Linguistics)
La informalización del discurso digital público: Reflexiones sobre el inglés y el español(Routledge Studies in Hispanic and Lusophone Linguistics)

La informalización del discurso digital público: Reflexiones sobre el inglés y el español(Routledge Studies in Hispanic and Lusophone Linguistics)


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About the Book

La informalización del discurso digital público is an innovative volume which examines different communicative practices which take place on social media and justifies the shift towards more informal/oral styles of public communication in English and Spanish. The book takes a first step in understanding and analysing how the use of code-switching, language preference, and graphicons contribute to the public image of institutions, politicians and celebrities, as well as how the aforementioned strategies fit into the negotiation of the norms and identities of public communities on social media platforms. Offering an updated approach to studying digital discourse in public contexts, it is the first of its kind written in Spanish. The volume focuses on the characteristic linguistic features associated with digital communication and informal oral writing styles, such as reduplication of vowels, consonants, acronyms, and shortenings, code-switching and language preference, and the insertion of multimodal and graphical elements. A comprehensive and unique volume, La informalización del discurso digital público is ideal for researchers and postgraduate students interested in digital discourse, sociolinguistics, and media studies. Chapter 5 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. La informalización del discurso digital público es un volumen innovador que examina diferentes prácticas comunicativas que tienen lugar en las redes sociales con el fin de justificar el cambio hacia estilos más informales/orales de comunicación pública en inglés y en español. El libro ofrece un punto de vista novedoso sobre la contribución del cambio de código, la elección de lengua y los graficonos a la imagen pública de instituciones, políticos y celebridades; así como la repercusión que las estrategias mencionadas tienen en la negociación de las normas e identidades de las comunidades públicas en redes sociales. Ofrece un enfoque actualizado del estudio del discurso digital en contextos públicos y es el primero de este tipo escrito en español. El volumen se centra en los rasgos lingüísticos característicos de la comunicación digital y de los estilos de escritura oral informal, tales como la reduplicación de vocales, consonantes, acrónimos y abreviaturas, el cambio de código y la preferencia de lengua, así como la inserción de elementos multimodales y gráficos. La informalización del discurso digital público es un volumen completo y único, ideal para investigadores y estudiantes de posgrado interesados en el discurso digital, la sociolingüística y los estudios sobre los medios de comunicación. Chapter 5 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Table of Contents:
Introducción Parte I Reflexiones teóricas sobre la informalización de la comunicación digital escrita 1 Discurso escrito y oral 2 La informalización del discurso escrito 3 Comunicación por Internet y cambio lingüístico Parte II Ejemplos de informalización de la comunicación digital escrita de carácter público 4 Las páginas de bienvenida en webs institucionales: La informalización del discurso universitario oficial 5 La informalización del discurso público en X (antiguo Twitter): El discurso de los políticos y las celebridades 6 Los fenómenos de la mezcla de lenguas y la informalización del discurso 7 Los emojis y otros graficonos: Marcadores de la informalización del discurso digital escrito público 8 Conclusiones generals

About the Author :
Carmen Pérez-Sabater es titular de universidad en el Departamento de Lingüística Aplicada, Universitat Politècnica de València, Valencia (España).

Review :
'Este libro aborda una problemática de creciente interés en el campo de los estudios del discurso digital. El tratamiento de los diferentes aspectos, tanto lingüísticos como socioculturales, de los procesos de informalización del discurso en línea, hacen de este trabajo una obra de consulta indispensable para alumnos, docentes e investigadores.' Alejandro Parini, Universidad de Belgrano (Argentina) 'Erudito, exhaustivo y accesible, de lectura necesaria tanto para académicos como estudiantes interesados en la comunicación digital.' Pilar Garcés-Conejos Blitvich, University of North Carolina at Charlotte (Estados Unidos de América) 'This book presents very innovative research in the field of public digital discourse, specifically centred upon strategies of informalisation. Although aspects such as the change of register in online interactions, code switching and the use of certain discourses (emojis, GIFs, stickers...) and discursive strategies (text alteration) for the sake of informalisation have been addressed in previous research, Pérez-Sabater’s book provides us with fresh ideas regarding the impact of these strategies on such issues as community-centred identities, and traces informalisation in specific online environments such as institutional websites or social media such as X (formerly Twitter).' Francisco Yus, University of Alicante (Spain) 'Un libro ameno, con un estilo fresco a la vez que cuidado. Una forma rigurosa pero divertida de abordar la lengua en la comunicación digital. Recomendado tanto para estudiantes como para profesores e investigadores, y público en general interesado en el tema.' Cristina Vela Delfa, Universidad de Valladolid (España) y Lucía Cantamutto, Universidad Nacional de Río Negro/CONICET (Argentina)


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Product Details
  • ISBN-13: 9781032684611
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Height: 234 mm
  • No of Pages: 172
  • Sub Title: Reflexiones sobre el inglés y el español
  • Width: 156 mm
  • ISBN-10: 1032684615
  • Publisher Date: 30 Jul 2025
  • Binding: Paperback
  • Language: Spanish
  • Series Title: Routledge Studies in Hispanic and Lusophone Linguistics
  • Weight: 340 gr


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La informalización del discurso digital público: Reflexiones sobre el inglés y el español(Routledge Studies in Hispanic and Lusophone Linguistics)
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