About the Book
The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.
Table of Contents:
Foreword, Preface, About the Editors, Acknowledgement, 1. Factors Causing Anxiety Among Indian Adults During Covid-19 Pandemic, 2. A Review of Green Supplier Selection for Environmental Benchmarking, 3. Visual Merchandising in Retail Stores: A Bibliometric Review, 4. Crypto Hesitancy and Post-COVID Changes in Personal Financial Planning Behaviour: A Thematic Analysis, 5. Maternal Healthcare in the Pandemic: A Case Study of Select Slums in Pune, 6. Determining Factors that Influence Customer Behaviourand Measuring Customer Satisfaction around E-Learning Platforms in India, 7. A Bibliometric Study of Global Research Trends in e-learning in the Last Decade, 8. Study of Importance of Green Supply Chain Concepts for Automobile Manufacturers, 9. A Case Study Demonstrating the Effectiveness of Anapana Meditation as an Intervention in Aiding Patients Suffering from COVID in Maharashtra, India, 10. A Model for Virtual Reality-based Human Resource Game, 11. Modelling Behavioural Biases and Perceived Market Efficiency of Indian Individual Investors, 12. An Inquiry into the Role of Governmental Policy Implicationson Private Pharmaceutical Companies, 13. Spatiotemporal Variation of PM-10 and NOx Over Selected Cities in Maharashtra in the Last Decade, 14. Status of Financial Literacy Among Working Women During COVID Times: An Empirical Analysis Based on Financial Literacy Determinants, 15. Learning Style Preferences of University Students Studying Statistics, 16. Choosing a Restaurant with Ratings and Reviews: How It Affected the Decision-making Process During the Pandemic, 17. Price—Impact on Consumer Behavior Through e-commerce and Future Opportunities, 18.Factors Influencing the Intention to Purchase Packaged Foodand Beverages in Urban India Post-Pandemic, 19. Emotional Intelligence (EI) and Decision-Making Styles of Managers during the Times of Covid, 20. Sharing Economy at the Bottom of the Pyramid (BOP) Markets: An Exploratory Study, 21. Conceptual Framework for Leading Sustainable Development in Post-Covid-19 Era, 22. Artificial Intelligence in Marketing—Customer Perspective and Future Research Direction, 23. Future Value Proposition of Collaborative Spaces in Library—Application of Five Laws, 24. Effect of Credit Risk on Profitability of Indian Commercial Banks: A Panel Data Approach in a Post-Covid Scenario, 25. Effect of Financial Education and Capabilities on Financial Decision-Making: Evidence from Urban Working Women in Post-Covid Scenario, 26. The Impact of Service Quality on Customer Satisfaction: A Study of Nationalized Banks in Pune City, 27. Breakdown of Maslow’s Theory of Needs in the Face of Covid Amongst the Corporates, 28. Financial Sustainability of Farmer Producer Companies in Maharashtra, 29. A Comparative Study on the Use of Social Media for Financial Literacy During Covid Amongst Mumbai Consumers
About the Author :
Brig. (Dr.) Rajiv Divekar
Brig (Dr.) Rajiv Divekar is the Director of Symbiosis Institute of Management Studies for the last 12 years. SIMS is amongst the top ranked B-schools in India which is over 27 years old. Prior to this he was Head of Faculty Strategic and Operational Studies at Army War College and Faculty member in Defence Strategic Studies at Defence Services Staff College, Wellington. He has done his PhD from Symbiosis International University. He is a M. Phil from D A V V University and MSc from Madras University. A Gold medallist in BE (civil), he has done his MBA specializing in Human Resource Management. He has rich experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. He has served in Kargil and Leh on the LoC where he was responsible for the Logistics and Supply Chain Management for soldiers located on posts at 17,000- 22,000 feet in the Siachen Glacier. He has a large number of research publications in National & International Journals & also in Scopus listed Journals. He is also a reviewer for a journal which is indexed in SCOPUS. Under his leadership and guidance, SIMS has been organising an Annual International Research Conference for last 11 years. He teaches Strategy, Human Resource and Leadership to MBA students and has been invited to deliver talks at various organisations and institutes as also to deliver key note address in conferences. He is a recipient of many awards in the field of education. He has been awarded “The Rashtriya Vidya Gaurav Gold Medal” by the Indian Solidarity Council, the “Rajiv Gandhi Education Excellence Award” by International Institute of Education and Management and the “Education Leadership Award” by Education Leadership Awards, Dubai.
Dr. Komal Chopra
Dr. Komal Chopra is an Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics. Dr. Komal Chopra has taught subjects such as Retail Management, Consumer Behaviour, andEssentials of Marketing to post-graduate students. He has conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Kathmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. He has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Sage OPEN, Emerald Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education. He has also won the best research paper award at international conferences. He is a PhD guide at Symbiosis International (Deemed University) and PhD referee at the University of Witwatersrand, South Africa. He is an ISO 9001:2015 certified auditor and Co-Convener of SIMS Annual Research Conference.
Dr. Jaya Chitranchi
Dr. Jaya Chitranshi, Professor at Symbiosis Institute of Management Studies, Pune is a Ph, D. in Psychology and Masters in Business Administration. She is the recipient of Junior/Senior Research Fellowship (UGC), Kali Prasad Memorial Award (Lucknow University), Literati Outstanding Reviewer Award (Emerald) and Outstanding Woman Management Teacher Award (AIMS International). Her teaching and research areas are organizational behaviour, effective teaching pedagogies, performance management and employee well-being. She has published research papers and has also been part of corporate consultancy projects.
Dr Smita Mehendale
Dr. Smita Mehendale is an Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune She has 18+ years of experience in diverse functions like finance, marketing and HR and across industries and educational institutions. She has worked in manufacturing, service sector and consultancy before stepping into academics. She has done her PhD from SPPU, Pune in online retailing. She teaches Research Methodology, Retail Management and Marketing Research at SIMS. She is passionate about training and has conducted sessions for FMCG, healthcare, financial services and educational institutions like Cargill, L&T, Nikita Distributers, SVM, St. Mira’s, BMCC, SVIMS. She has presented numerous papers in international conferences and won best paper awards. She has conducted Faculty Development Programmes and is the co-convener of SIMSARC22.
