The Unstoppable Sales Machine
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The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers

The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers


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About the Book

To say that selling in today's economy has changed would be an understatement. Today's buyers are spending less and less time with sales, preferring to do their research from afar. These shifts require today's sales professionals to apply a new system to maximize their selling potential. Prospecting, nurturing leads, converting new opportunities, and adding value all require different methods, resources, and skills than what was considered acceptable only a few short years ago. This comprehensive book on sales addresses the shifts that sales professionals and their organizations need to make to sell in today's economy. It provides insights and proven strategies for sales professionals, sales executives, leaders, and business owners -- anyone who desires to increase their sales rapidly and sustainably without investing significant time or money. Based on his work with high-performing sales teams globally, Shawn Casemore introduces the reader to a new model to create an environment of "Unstoppable SalesSM"-- sharing the strategies and tactics of how top-performing sales professionals have continued to increase their sales year over year despite the economy. In this book, Shawn shares: Gaining and retaining the attention of today's busy prospects. Building a sales funnel that attracts your ideal customers or clients. How to interrupt the patterns of your prospects and increase interest in your offer. Introduce real-time responsiveness to differentiate in a crowded market. Using value-based selling strategies with the R.U.S.H. Value Model. Introducing simple hurdles for prospects to self-qualify (and save you time). How to introduce a referral system that fuels your selling opportunities. Steps to capitalizing on your most enthusiastic customers or clients. In this book, you’ll find powerful models, tools, and resources, including the Hybrid Sales Funnel, Rocket Fuel Referral Process, and the Market Maximizer. In addition, Shawn shares how you can quickly establish your Unstoppable Sales Machine regardless of the size or sector of your company. This book accepts you where you are and then walks you through the steps to introduce and launch your sales machine quickly. It contains all the advice, guidance, case studies, and worksheets you need to implement. You’ll find value whether you intend to scale your sales or simply want more freedom from the daily rollercoaster of your current sales methods. Learn how to become an expert at sales or improve your sales results, all while having the freedom and comfort of knowing that your machine will never let you down.

Table of Contents:
Part 1: New Age Selling: What it Takes to Sell in Today’s Evolving Marketplace 1: What is an Unstoppable Sales Machine (and why do I need one)? 2: Course Correction: How to Get the Attention of Today’s Buyers. 3: Be There First with the Most: Staying ahead of your competition. 4: What Will Happen if You Don’t Build Your Sales Machine? Part 2: Ingredients for building your Unstoppable Sales Machine: Where to begin. 5: Building Your Machine and the Best Place to Start. 6: Ideal Buyer’s: Why You Need Them and How to Attract Them. 7: Countdown to Conversion: Engaging with Your Ideal Buyers 8: Countdown to Launch: Fine Tuning Your Machine Before Liftoff 9: Board the Crew: Gaining Buy-in to Enable Your Sales Machine. Part 3: Prepare the Rockets: Launching your machine. 10: Launch Your Machine (prepare for the worst, expect the best). 11: Advanced Strategies to Accelerate Your Sales 12: Dial in Your Sales: Scale Up or Slow Down Your Sales with your Machine. 13: Set Your Sights on Market Domination

About the Author :
Shawn Casemore is a professional speaker, consultant, and coach who helps organizations create an environment of Unstoppable SalesSM. His work has attracted clients such as Bosch, N.G.K., CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, Sick Kids, and over 200 other leading organizations. Some of the world's top organizations have used his keynote speeches, sales training programs, and sales coaching to elevate their sales performance. Shawn's published work includes hundreds of articles in print and online for publications such as Forbes, Fast Company, Chief Executive, and Industry Week. He's also the author of five books on sales, sales leadership, and sales culture.


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Product Details
  • ISBN-13: 9781032180564
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Productivity Press
  • Height: 229 mm
  • No of Pages: 200
  • Weight: 444 gr
  • ISBN-10: 1032180560
  • Publisher Date: 27 Jul 2022
  • Binding: Hardback
  • Language: English
  • Sub Title: How to Connect, Convert, and Close New Customers
  • Width: 152 mm


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The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers
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