About the Book
The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.
The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills. This new edition is significantly streamlined with numerous updates throughout. It features updated diverse and inclusive examples and expands its coverage of writing for digital and social media, addressing influencer relations, media pitching, and media catching. A standalone chapter on ethics and legal issues for the PR writer also informs every chapter of the text. Helpful pedagogy includes in-class discussion prompts and writing assignments.
This seventh edition is an ideal text for undergraduate and postgraduate courses in public relations writing.
Free additional online resources include chapter summaries, assignments, test bank, sample syllabi, and other resources for the PR writer. Please visit www.routledge.com/9781032159324.
Table of Contents:
1. Part I: Principles of Effective Writing, 2. Chapter One: Writing…and What It Means to You--completed/done and submitted to publisher (completed– in MS Teams File) -- Sent to editor on May 26, 2024, 3. Chapter Two: Foundations of Public Relations Writing, 4. Chapter Three: Legal and Ethical Issues, 5. Chapter Four: The Public Relations Writing Process, 6. Chapter Five: Effective Writing, 7. Part II: Tactics and Techniques, 8. Chapter Six: News Writing Style, 9. Chapter Seven: Media Relations: Pitching and relationships, 10. Chapter Eight: News Release, 11. Chapter Nine: News Feature, 12. Chapter Ten: Communicating with Target Publics, 13. Chapter Eleven: Advocacy and Opinion Leadership, 14. Chapter Twelve: Advertising and Paid Placement, 15. Chapter Thirteen: Writing for Digital Platforms, 16. Chapter Fourteen: Audio and Visual Writing , 17. Chapter Fifteen: Speeches, 18. Chapter Sixteen: Fundraising Appeals & Donor Messages, 19. Part III: Business & Professional Communication, 20. Chapter Seventeen: Workplace Communication, 21. Chapter Eighteen: Presentation, Implementation, and Evaluation
About the Author :
Natalie T. J. Tindall, Ph.D., APR is a Professor of Public Relations in the Stan Richards School of Advertising & Public Relations at the University of Texas, USA. She is an accredited member of the Public Relations Society of America. She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.
Amber L. Hutchins, Ph.D., is a Full Professor of Communication at Kennesaw State University, USA. She is an author, speaker, consultant, and expert on public relations, ethics, and media studies. Her recent peer-reviewed journal articles have been published in The Journal of Homeland Security and Emergency Management and The Journal of Research in Interactive Marketing, and her co-edited books include Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement and Public Relations and Online Engagement: Audiences, Fandom and Influencers.
Ronald Smith, APR, was Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He was an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book, Public Relations: The Basics.
Review :
"Becoming a Public Relations Writer is my textbook of choice for teaching public relations writing for several reasons. The book is inviting and informative for students learning and practicing various professional writing styles. The exercises are helpful, and the writing tips are excellent. The glossary is valuable. The book can help strategic communicators of any skill level improve their writing skill."
Bonnie P. Riechert, Ph.D., APR, Fellow PRSA, Belmont University, USA
“This edition frames public relations writing for students in a refreshing way. With fresh case studies and examples, it will be crystal clear for students how different types of strategic writing fit into the dynamic public relations industry.”
Sarah G. Hall, Illinois State University, USA
"This is a very good overview, with exercises and explanations, of the diverse writing skills needed to enter the PR industry."
Dr Averill Gordon, Auckland University of Technology, New Zealand
