Buy Multimodality in Translation Studies at Bookstore UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Language, Linguistics & Creative Writing > Linguistics > Translation and interpretation > Multimodality in Translation Studies: Media, Models, and Trends in China
Multimodality in Translation Studies: Media, Models, and Trends in China

Multimodality in Translation Studies: Media, Models, and Trends in China


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Focusing on multimodality in translation studies, this edited volume presents insights into the models, trends, and practices of multimodal translation across a variety of media contexts in contemporary China. The book is structured into five main themes, investigating audiovisual translation in digital media, multimodal translation of Chinese classics in print media, multimodal design in website translation, stance and ideology of paratexts in news translation, and the use of paralanguage and visual cues in quasi-on-site multimodal translation such as conference interpreting. Contributors draw on various theoretical models and research methods, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, corpus-assisted multimodal analysis, questionnaire surveys, and interviews. The volume covers major topics in multimodal translation studies, ranging from emerging multimodal translation models to multimodal creativity in inter-lingual subtitling for social media, image framing in multimodal metaphor translation, and intersemiotic structure, information value, cohesion, and coherence in different textures of media translation. Through ample solid empirical studies, it aims to shed lights on the methodological development of multimodal translation across various media forms, including social media, websites, on-site interactions, and books. The title will be of great value to scholars and students studying linguistics, translation studies, multimodal discourse analysis, and digital media.

Table of Contents:
1. Introduction 2. Modelling Audiovisual Translation of Non-fiction videos: A Multimodal Approach to Subtitling 3. Multimodal and Interactive Subtitling in Chinese Social Media: The Case of Danmu-mediated Subtitling and Interaction on Bilibili 4. Xinjiang in Harmony and Prosperity: A Discourse Analysis of Multimodal Metaphor Reframing in a Promotional Video of China’s Xinjiang 5. Intersemiotic Narrative Coherence in Costume Drama Subtitling: An SF-MDA Approach 6. Multimodal Translation of Conceptual Metaphor: A Case Study of Zhuangzi and Its Comic Book in English 7. Towards a Multimodal Analysis for Picturebook Translation: A Case Study of Mulan 8. Framing the Government’s Image with Verbal and Non-verbal Resources in Macao’s Policy Addresses 9. Translating Multimodal Cohesion in Chinese Government Websites: A Case Study of Guangzhou International 10. Paratextual Reframing in News Reports: A Multimodal Study of the Chinese Translation of News on the Belt and Road Initiatives 11. The Multimodality of Ideological Discourse in Translated News on Chinese Social Media 12. Multimodal Meaning-making in Conference Speeches and Delivery Strategies of Professional Simultaneous Interpreters 13. Conclusion: Findings and Future Directions

About the Author :
Li Pan is Full Professor of Translation Studies, Head of the Translation and Interpreting Department of the Faculty of English Language and Culture, and Director of the Center for Translation and Communication, Guangdong University of Foreign Studies, China. Her main research interests include discourse analysis of multimodal translation, audiovisual translation, and news translation. Xiaoping Wu is Associate Professor at the Department of Languages and Cultures, Beijing Normal University–Hong Kong Baptist University United International College, China. She has published extensively on social media discourse studies, media and translation studies, and intercultural studies. Tian Luo is Professor of Translation Studies at Southwest University, China. His main research interests include military translation history, multimodal translation studies, discourse analysis, and corpus-based translation studies. Hong Qian is Associate Professor and Associate Head of Department of Languages and Cultures at Beijing Normal University–Hong Kong Baptist University United International College, China. Her research interests are multimodal discourse analysis, intercultural communication and translation, and technology-infused translation pedagogy.


Best Sellers


Product Details
  • ISBN-13: 9781003823926
  • Publisher: Taylor & Francis eBooks
  • Publisher Imprint: Taylor & Francis Ltd
  • Language: English
  • ISBN-10: 1003823920
  • Publisher Date: 14 Dec 2023
  • Binding: Digital (delivered electronically)
  • Sub Title: Media, Models, and Trends in China


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Multimodality in Translation Studies: Media, Models, and Trends in China
Taylor & Francis eBooks -
Multimodality in Translation Studies: Media, Models, and Trends in China
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Multimodality in Translation Studies: Media, Models, and Trends in China

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!