This book explores the impact of new media on politicians’ construction, presentation, and dissemination of their political selves, focusing on the social media presence of US Representative Alexandria Ocasio-Cortez to offer new insights into the landscape of contemporary political discourse.
Drawing on work from corpus linguistics, interactional sociolinguistics, and critical discourse analysis, Aiello charts the ways in which the politician employed a range of discursive strategies via social media in her first campaign to introduce her political identity to a wider audience, and the subsequent responses by media outlets. The volume examines how she continued to solidify her political agenda throughout the course of her tenure, unpacking her crafting of counterattacks and “clapbacks,” in particular, in counteracting delegitimizing attacks from both mainstream media outlets and user-generated content. Aiello brings these insights together to offer a more holistic understanding of American political discourse but also the intersection of language, power, ideology, and the role of social media in modern political campaigns and populist discourses.
The book will be of interest to students and scholars in digital communication, political communication, critical discourse analysis, and sociolinguistics.
Table of Contents:
Table of contents
1. Introduction
Alexandria Ocasio-Cortez
Aims of the book
Overarching analytic approaches
Contents of the book
2. Modern political discourse: Innovations and revisited traditions
Introduction
Political discourse in the post-digital era
The language of populism
3. The discursive construction, delegitimization, and defense of political identities
Introduction
Constructing (political) selves: positioning, narrative, and coherence
Contesting the opposition: delegitimization and recontextualization
Taking a stance in the defense of identities
4. "It’s time for one of us": the construction of Alexandria Ocasio-Cortez’s political self during her first campaign
Introduction
The selected viral content of Ocasio-Cortez’s first campaign
The construction of a coherent political self in The Courage to Change
A tweeted narrative
Narrating Alexandria Ocasio-Cortez: novelty and populism in her campaign ad and tweets
5. Attacks on a progressive newcomer: Fox News coverage and its uptake online
The anti-AOC offensive
Methods
Dismantling legitimacy on Fox News
The recontextualization of Ocasio-Cortez’s words onto Fox News
Fox News coverage of Alexandria Ocasio-Cortez
YouTube comments about Fox News coverage
6. "Get used to me slaying": The discursive realization of a ‘clapback queen’
Introduction
Data and Methods
"I am incredibly flattered," "This is not about me:" defense, rebuttal, and reprisal on the House floor
"Don’t hate me cause you ain’t me, fellas": expressing (dis)alignment on Twitter
Conclusions
7. The identity work of a modern leader
Introduction
Narrating a new political identity
Subverting the narrative
Safeguarding the narrative
Looking ahead
Appendix
Index
About the Author :
Jacqueline Aiello is Assistant Professor at University of Ferrara, Italy. She earned her doctorate in TESOL from New York University. She is the author of Negotiating Englishes and English-speaking Identities (2018, Routledge), for which she was awarded the 2019 AIA Junior Book Prize.
