Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.
This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Table of Contents:
Foreword Dean Kruckeberg Unit I: Introduction Assessing the discipline to envision a critical, radical, inclusive public relations future Donnalyn Pompper, Katie R. Place, & C. Kay Weaver Unit II: Public Relations’ Conceptual Underpinning 1. Toward better global thinking through Latin America’s understanding of public relations Vanessa Bravo 2. Public relations ethics from advocacy to ethical leadership Marlene S. Neill 3. Public relations and the racial reckoning: Exploring race, activism and Black Lives Matter Nneka Logan 4. Public relations history impacts on the present and the future Karla K. Gower 5. Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade Jennifer Vardeman, Natalie T. J. Tindall, Natasha Saad, & LaRahia Smith 6. Public relations and the law Debbie Davis Unit III: Theorizing the Discipline 7. Paradigm shifts in public relations theory Maureen Taylor & Michael L. Kent 8. The situational theory of problem solving (STOPS): Past, present, and future Lisa Tam, Jeong-Nam Kim, & Hyelim Lee 9. A sociological lens on public relations Øyvind Ihlen 10. The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world Dawn R. Gilpin 11. The cultural-economic model of public relations theory and practice Pat Curtin 12. Public relations in a post-truth world Gareth Thompson Unit IV: Building the Practice 13. Media relations today Dustin Supa & Lynn Zoch 14. More substance, less half-truths: A critique of image, promotion, and propaganda in public relations Damion Waymer 15. Tracing the evolution of public relations education Brigitta Brunner 16. PR girls and spin doctors: The PR profession in popular culture Kate Fitch & Ella Chorazy 17. Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact Jim Macnamara 18. Is communication integration good for public relations? Brian G. Smith, Hyunmin Lee, & Katie R. Place Unit V: Public Relations as Social Responsibility 19. Stakeholder networks and corporate social responsibility Aimei Yang 20. Public relations and social responsibility: For-profit and nonprofit perspectives Brooke W. McKeever & Kate Stewart 21. Public relations and sustainability across the African Continent: Using Afro-centric philosophies to remember what’s been ‘forgotten or lost’ Donnalyn Pompper & Eric Kwame Adae 22. Public affairs and lobbying: Public relations and the unequal contests to construct the public interest Scott Davidson 23. Public relations as responsible persuasion: Activism and social change Ana Adi & Thomas Stoeckle Unit VI: Public Relations Tools: Social Media, Artificial Intelligence, and Analytics 24. Social media in public relations: Future directions and analysis of social media literature from 2007-2020 Karen Freberg & Karen Sutherland 25. Mobile first: Public relations in an evolving digital landscape Katie R. Place, Adrienne A. Wallace, & Regina Luttrell 26. Artificial intelligence and public relations: Growing opportunities, questions, and concerns Lukasz Swiatek & Chris Galloway 27. "Big data" analytics: Technology, tools, and strategic change Jeremy Harris Lipschultz Unit VII: Public Relations Moving Forward 28. Evolving our conceptualizations of "publics" and "the public" to reimagine public relations and sustain democratic society Bey-Ling Sha 29. Public relations practice equipped for the future: Evolution or radical change? Anne Gregory 30. The public strikes back: Subaltern organizing and insurgent public relations Debashish Munshi & Priya Kurian 31. New avenues for public relations research Lee Edwards 32. The complexities of contemporary communicator roles and the future of public relations Franzisca Weder & C. Kay Weaver
About the Author :
Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, and affiliate faculty for Ethnic Studies and the Science Communication Research Center at the University of Oregon, USA.
Katie R. Place is Professor of Strategic Communication at Quinnipiac University in Hamden, Connecticut, USA.
C. Kay Weaver is Chair and Professor in the Department of Advertising, Public Relations, and Media Design at the University of Colorado, Boulder, USA.
Review :
"Nearly 40 years ago, some of us met at the International Communication Association conference in Honolulu aspiring to establish public relations as a research division. The 1980s was a fertile era of books and articles. In the 1990s, others joined the fray, but we worried who would sustain that emerging era of public relations inquiry. As I ponder The Routledge Companion to Public Relations, I am heartened that it arouses curiosity, targets key themes, brings in new voices, and (re)shapes the paradigm of public relations. It moves dialogically toward a paradigm less organizational-centric and more focused on the cultural."
Robert L. Heath, Professor Emeritus, University of Houston, USA
"The Routledge Companion to Public Relations is a timely and carefully curated compilation of critical public relations thinking for an increasingly polarized, volatile, and complex world. It is a must-read for those who are keen on exploring the potential of public relations to create ethical, equitable, and inclusive futures. The chapters offer inspiring insights from critical, senior public relations scholars from across the world into reimagining the future of public relations through disruptive, radical thinking."
Ganga Dhanesh, Associate Dean, College of Communication and Media Sciences, Zayed University, UAE
"In acknowledging dramatic changes in the public relations field, this long-overdue collection conveys those, sometimes transformational changes, with up-to-date perspectives and contemporary research. Instead of isolating critical and other kinds of new studies in separate handbooks, this book includes them as a natural and substantial part of the current canon. It also integrates work by top PR academics with less-known authors to offer a rich and wide-ranging mix. An essential volume for every public relations educator’s bookshelf."
David McKie, Emeritus Professor, University of Waikato, New Zealand
