The changeable business environment requires a new business framework and an understanding of the global market trends and the culture that will impact on business. Globalization and Entrepreneurship in Small Countries considers important business principles and makes them accessible for entrepreneurs and small business owners. It addresses the role of managers and leaders and management techniques in the context of global strategy of companies, as well as the culture diversity that comes with globalization of organizations. To meet the constantly changing conditions and demands, business must transcend boundaries to get what it needs regardless of where it exists – geographically, organizationally, and functionally.
This book draws together earlier literature on SME development and internationalization from disparate sources into a cohesive body of work, which traces the evolution of our understanding of the topic. It explores just how globalization affects the demand for business and entrepreneurship, and will therefore be of interest to researchers, academics, policymakers, and students in the fields of entrepreneurship, globalisation, organisational studies, and SMEs development in small countries.
Table of Contents:
1 The Change in Economic Power Distribution in Conditions of Economic Globalization
RAJKO TOMAŠ
1.1 Natural and Social Global Order
1.2 Homogeneity of Human Motivation and Globalization
1.3 Global Multicultural Entrepreneurial Environment
1.4 Paradox of the Competition in Global Economy
1.5 Disharmony between Motivation According to Consumption and Motivation According to Production
1.6 Globalization, Negative Selection, Moral Hazard, and Captured Resources
1.7 Neoliberalism and Modern Globalization
1.8 The Position of Small Countries in the Conditions of Globalization
1.8.1 The Benefits of Globalization for Small Countries
1.8.2 The Countries of the Western Balkans in the Process of Globalization
1.9 Hypothesis of the Research
1.10 Method of the Analysis
1.10.1 Distinguishing “Small” from “Big” Countries
1.10.2 Data and Range
1.10.3 Measurement of a Relative Concentration of Economic Power
1.11 The Results of the Analysis
1.12 Conclusion
2 Global Entrepreneurship – Empowering Diversity and Inclusion in Entrepreneurship
MIRJANA RADOVIĆ-MARKOVIĆ
2.1 Introduction
2.2 Multicultural Business Environment: Challenges and Opportunities
2.2.1 Types of Global Organizations
2.2.2 Creating the Culturally Diverse Organization
2.2.3 Managing in a Global Environment
2.2.4 Gender and Diversity in Organizations
2.2.5 What Will Happen in Entrepreneurship in the Context of Fast-Diversifying Population?
2.3 Conclusion
3 Globalization Impact on Entrepreneurship in Small Countries – A Case Study of Serbia
MIRJANA RADOVIĆ-MARKOVIĆ
Introduction
3.1 Literature Overview
3.2 Macroeconomic Environment in Serbia and Western Balkan Countries – GDP Growth Movement
3.3 Impact of Globalization on Competitiveness
3.3.1 Global Competition Index – GCI
3.3.2 Attractiveness of Serbia and Western Balkan Countries for Foreign Investments
3.4 Research Methodology
3.5 Research Results and Discussion
3.6 Impact of Globalization on Entrepreneurship
Development in Western Balkan Countries
3.7 SMEs and Resilience
3.7.1 Global Index of Resilience
Conclusion
About the Authors
Index
About the Author :
Mirjana Radović-Marković is a professor and director of master's studies in Female Entrepreneurship, and a member of the Board of Directors of Akamai University, USA.
Rajko Tomaš is a professor in the Economics Department at the University of Banja Luka, Bosnia and Herzegovina.
