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Home > Business and Economics > Business and Management > Management and management techniques > Management: leadership and motivation > Lean Vs Agile Vs Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams
Lean Vs Agile Vs Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams

Lean Vs Agile Vs Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams


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About the Book

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams -- product management, design, and software engineering -- learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods. Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff's years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you're a product manager, software engineer, designer, or team leader, you'll find practical tools in this book immediately applicable to your team's daily methods.

About the Author :
Jeff is an author, speaker and organizational designer. He is the co-author of Lean UX (O'Reilly 2013) and of the Harvard Business book Sense and Respond. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership through various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (recently sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo's NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is a lean thinking and design evangelist, spreading the gospel of continuous organizational learning, great team collaboration, product innovation and evidence-based decision making. Jeff is a speaker and thought leader on the future of organizational management in a software-driven world focusing on product development and design. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.

Review :
A refreshingly brief, no-nonsense, practical guide for leaders and practitioners who are struggling to implement new methodologies like lean, agile and design thinking. Gothelf cuts through the jargon and provides clear, concise descriptions of the main approaches and provides a path forward that blends and balances the best from each.--Dave Gray, Founder of XPLANE I really enjoyed the concise, easily consumable format of the book. The timing of reading it right before the 2017 holidays is perfect too. This is the perfect kind of book to share with your colleagues and use to spark discussion about how to make the change you want to see in how you approach your work. I'm going to place another order for several copies to give away to clients and team members that I know will benefit from Jeff's wisdom - and selfishly our collective working interactions will be improved.--Chris Busse, Amazon reader


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Product Details
  • ISBN-13: 9780999476901
  • Publisher: Sense & Respond Press LLC
  • Publisher Imprint: Sense & Respond Press LLC
  • Language: English
  • Sub Title: What You Really Need to Know to Build High-Performing Digital Product Teams
  • ISBN-10: 0999476904
  • Publisher Date: 01 Nov 2017
  • Binding: Digital (delivered electronically)
  • No of Pages: 44


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