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The Bonus Round: Corporate Sales Lessons & Strategy

The Bonus Round: Corporate Sales Lessons & Strategy


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About the Book

The corporate sales world is a fascinating place. It is big, bold, challenging, mind-bending and one of the most fun environments to sell in of all. The reason the corporate sales world is different is because it attracts the brightest minds from all age groups. Think of corporate sellers as elite athletes because all of the same practice, focus, persistence, resilience and professional conduct: mirror major sports. Only the best in corporate sales get to raise the trophies and huge bonus payouts.

The Bonus Round is designed to help mid-range sellers move up into big league corporate sales. This book does not offer readers a plethora of sales and negotiation theories. The Bonus Round is filled with business cases and behind the curtain views of what it takes to survive and thrive in this high pressure, customer centric world. When long lasting relationships must be built and huge money is at play selling becomes more strategic and serious.

Get ready to read about how my colleagues in the media business faced failure, uncertainty, revolution, constant change and dramatic comebacks! The Bonus Round will be a different sales and negotiation read for you because the stories, back stories and cuss-ups really happened. I was there and I am here to share it with you now. My wish is that you can take parts of this book that resonate with your sales world and make these lessons yours so you can build a great career and live a great sales dream life of which your family will be proud.




About the Author :
Author, Keynote Speaker, Trainer, Entrepreneur, Consultant, Patrick Tinney is the founder and Managing Partner of Centroid Training and Marketing and author of "Unlocking Yes: Sales Negotiation Lessons & Strategy" first and second editions. Patrick is also the author of "Perpetual Hunger: Sales Negotiation Lessons & Strategy". Finally, Patrick is the author of the newly released " The Bonus Round: Corporate Sales Lessons & Strategy" . Prior to Centroid, Patrick held various corporate sales and management positions at The Southam Newspaper Group, Hollinger Inc. and CanWest Media. Over his 30 year career Patrick has concluded multi-million dollar media sales and negotiation solutions for many of Canada's largest advertisers. An expert on the topic of business negotiation, techniques and trends, Patrick is frequently published in online and print business journals. He is also sought after as a trainer, executive coach and keynote speaker. Patrick is a founding Director of the FDSA (Flyer Distribution Standards Association of Canada) and a past member of the Sheridan College, Advertising Program, Advisory Committee. Patrick holds the certification of C.P.P.P. (Certified Print Production Practitioner). Patrick Tinney is one of the most published Authors on Business Negotiation in Canada.

Review :

"Patrick Tinney has delivered another amazing book in The Bonus Round! The book's greatest quality is that it is comprised of actual experiences from the B2B space. There's zero theory. It's an excellent collection of lessons learned from the hard knocks of B2B sales life which makes them very memorable. The stories are authentic and engaging, and the lessons are excellent. I discovered several new things (and that's pretty hard to pull o; for this old sales dog). I recommend The Bonus Round to every B2B sales professional!" James Muir, CEO Best Practice International Bestselling author of The Perfect Close


"This is not a sales book, this is a sales manifesto. You will not simply read this book you go on a journey with Patrick as he unveils page after page of insights and real world wisdom in his unique style that has you feeling he is sitting next to you as you devour each chapter." Mark Hunter, "The Sales Hunter" Author of A Mind for Sales


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Product Details
  • ISBN-13: 9780993828478
  • Publisher: Centroid Publishing
  • Publisher Imprint: Centroid Publishing
  • Height: 229 mm
  • No of Pages: 206
  • Returnable: Y
  • Returnable: Y
  • Sub Title: Corporate Sales Lessons & Strategy
  • Width: 152 mm
  • ISBN-10: 0993828477
  • Publisher Date: 16 Sep 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 335 gr


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