When you buy something, are you buying because YOU want to buy? Or are you buying because THEY want you to buy?
How would you even know the difference?
In AntiManipulation, Keith Blakemore-Noble helps to give you the upper hand by showing just how the unscrupulous attempt to manipulate us.
The book explores the base upon which this manipulation is built.
It them looks at several different methods of manipulation, understanding how the are applied, learning how we can spot and counter them.
It finishes by taking a more in-depth look at one of the most popular avenues for mass manipulation, the Live Event. Here, the book breaks down many of the more common, effective, and popular manipulative approaches, helping the reader to be better able to spot them and to counter them.
Which means that you can protect yourself and only buy when YOU want to.
Keith uses his extensive experience of NLP and hypnosis (as a coach for well over a decade) and shares how these and other tools are abused by unscrupulous individuals and companies to seek to manipulate us into buying their stuff - whether that be products, services, courses, or ideas, beliefs, ideologies.
AntiManipulation - it's time you took back control!
About the Author :
Keith Blakemore-Noble, aka The Mindset Master, is a coach, international speaker, best-selling author, hypnotist, trainer, podcaster and occasional magician.He helps people to transform their deepest fears into their greatest strengths. Since 2010 he has helped over 5,000 people across the planet to transform their lives, which is why he has been called the world's #1 fear strategist.From paralysing shyness to teaching on stages in the UK, USA, Indonesia, Vietnam, Malaysia and Singapore, Keith has come far from a life that is a distant memory. He has been described as someone who brings a natural humour and wit to the stage, and a captivating presence, allowing you to learn from him with ease as he shares the same tools he used to make massive transformations in his own life and those of his clients.Using his own experiences as a driver, he has carefully developed and refined a bespoke blend of hypnosis, NLP and coaching to form Mindset Mastery; something he continues to enhance as brain and behavioural sciences evolve.A living embodiment of the cutting-edge sciences and tools he employs, Keith uses them all on himself first, so knows how well they work and understands how the processes feel from your perspective.Prior to moving full-time into helping people, he spent the best part of two decades in IT, including leading a team with members in the UK, Norway and New Zealand. He has gone from reprogramming and upgrading computers to reprogramming and upgrading people's minds. The latter is infinitely more rewarding, it must be said.An accomplished international speaker, Keith has spoken for a wide variety of organisations including the BBC, Rotary International and BNI, on topics around mastering our own mindset.As well as being the author of this book, he is the mastermind behind the four-volume (so far) international best-selling Winning in Life and Work series of books, and The Masks We Wear, which takes a look at the metaphorical masks we all wear in life, examines where they come from, looks at why they are harmful and reveals how we can start to remove them and live a life free from masks.A strong believer that change is always possible, he invites you to change your mind and thus your life.One of Keith's primary values is fairness. This is where the strong drive to create AntiManipulation came from. It's also why he is increasingly passionate about it - not just the book, but the concepts behind the book and creating awareness of these practices (via the book, his blogs, media appearances and live talks).
Review :
Interesting, eye-opening, thought provoking, and at times, down right scary! You are definitely going to recognise many of these tactics and, after reading this, will feel more confident to make informed decisions!
Jody Fletcher, Director of Chilli Promotional Products Ltd
This book, AntiManipulation, is the one I wish I'd written! It's a belter.
Brad Burton, UK's #1 Motivational Business Speaker
Ignorance is bliss they say - I definitely disagree after reading this book! We want to think that we make our own decisions, but this book shows us differently and it definitely armed me and got me better guarded in minimising everyday manipulations around us. Talk about common sense only being common after the fact - I recognise a lot of it now, after reading about it! Knowledge is power. Keith has empowered me through this book - forewarned and forearmed.
Michelle Leong, Lean Specialist, Author of Being Lean
I wish this book was available before lockdown, where online courses were being sold unethically and unchecked. The bait being a free course just to give enough away, then the hook which was limited time deals. By which time people were emotionally invested. I know a few people personally who were caught like this and were shocked they had been manipulated. Keith's succinct and brilliant description keeps you reading this book. It will change how you think about being sold to. Even if you are wise enough never to be manipulated, read this book.
Charlotte Yeates, MD of CY Safety Ltd
Keith uses his vast experience and wealth of knowledge to take the reader through various ways in which we are manipulated by sellers to buy things we didn't need, or ones at a higher cost than we originally needed. Armed with the content of this book, the prospect of buying things will be a much safer environment.
Duncan Jay, Director of HSA Accountants Ltd
I love the simplicity in the set out of this book, the history behind the book, and the explanation of the ways in which manipulation works. It truly gets one thinking.
Kay Downie, The Soul Mechanic
In a world that is riddled with subtle manipulation, why do we so easily fall for it all the time? These people, using these techniques, are amazing at what they do. But with a little education we can easily understand when it starts to happen to us. When Keith first approached me with the idea of Anti Manipulation I was so happy. This stuff needs to be shared far and wide to keep people as safe as possible around the world. Amazing work Keith.
Paul Newton, Founder of MentalTheft
I always thought that I was quite a hard person to sell to; but some of the practices contained in these pages tells me that I thought wrong. As someone who has worked in sales, I have seen some of these underhanded tactics being used first hand, salespeople get trained to fuel the want and feed the greed and this book will help the general public to recognise the signs of manipulative practices so that less people fall for them. Great work Keith!
Tony Edwards, Bitsmart Technology Ltd
What can I say? Keith's book is just brilliant. I was the person that said "Oh I can't be manipulated" BUT reading this book has made me realise that I certainly can! I fell in love with the book and how helpful it really is.
Amy Thorpe from Amy's Aphrodities
Keith writes like he speaks: knowledgeably, calmly, and in a clear way that makes any subject understandable. This book will fine tune your spidey-senses so they tingle when people are trying to manipulate you into doing things their way, rather than doing what's best for you. Just read it, you'll be glad you did.
Sylvia R Poll, Spanish the Fun Way
