Lateral Monetization
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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > Lateral Monetization: How the Most Successful Entrepreneurs, Businesses and Celebrities Make Vast Sums of Money with Ease and You Can Too
Lateral Monetization: How the Most Successful Entrepreneurs, Businesses and Celebrities Make Vast Sums of Money with Ease and You Can Too

Lateral Monetization: How the Most Successful Entrepreneurs, Businesses and Celebrities Make Vast Sums of Money with Ease and You Can Too


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About the Book

If you've ever wondered what the difference between making money and making a fortune is and how you can too, then you're in the right place. There are certain people and businesses that make substantially more money than others in every market they enter - the reason for this is the principle of Lateral Monetization. Being good at something, a great business person or even a expert marketer will only get you so far today whereas Lateral Monetization allows you to dominate your market and generate new revenue streams "at will." Rather than having to take unnecessary risks, learn new things and potentially become overwhelmed, Lateral Monetization uses proven processes to simplify things and combines this with creative thinking to form a more powerful approach to business and entrepreneurship, allowing you to reverse engineer your success. Lateral Monetization Reveals: How you can and should look at any idea, product, service, problem or opportunity and see if there's "money in it" and whether you should go after it. Why, even when you follow the step-by-step advice of "Experts," you don't usually get the results you want or expect. How businesses of all types in all markets and individuals too, especially coaches, consultants, information marketers and celebrities, can apply the principle for exponential results. Why the ultimate leverage tool when it comes to making money is Lateral Monetization.

About the Author :
Adrian is a serial entrepreneur who lives in the UK but has also lived and worked in the US too. With over 22 years of experience, Adrian has become an expert in developing ideas across all markets and has business interests in markets as diverse as magazine and newspaper publishing, residential and commercial property, mobile phone apps and online platforms, women's fashion, TV shows and even greetings cards, as he has turned ideas in to businesses. During his entrepreneurial journey, investing his time, money and effort in his own projects and those of others as an angel investor, Adrian has learned what to do and what not to do, as not everything any entrepreneur ever does is successful, so is now at a point where he can systematically evaluate opportunities fast and maximise his chances of success and minimise risk simultaneously. With extensive experience in sales and cross-media marketing, Adrian not only builds and manages his own businesses, he works with investors and private clients, that range from individuals with ideas all the way through to well know international brands, to help them exploit and profit from new opportunities as well as perfect their existing sales and marketing activities. Adrian has also spoken at events such as "The Mobile Marketing Association" in New York, Ad Week in London and been featured in publications such as the "Innovations In Magazine Media World Report" as he's a leading expert in cross-media sales and marketing strategy as well as entrepreneurship.


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Product Details
  • ISBN-13: 9780992918552
  • Publisher: Adrian Fleming
  • Publisher Imprint: Adrian Fleming
  • Height: 279 mm
  • Sub Title: How the Most Successful Entrepreneurs, Businesses and Celebrities Make Vast Sums of Money with Ease and You Can Too
  • Width: 216 mm
  • ISBN-10: 0992918553
  • Publisher Date: 12 Sep 2016
  • Binding: Paperback
  • Spine Width: 4 mm
  • Weight: 227 gr


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