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Home > Business and Economics Books > Finance and accounting > Finance and the finance industry > Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice
Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice

Powerful Words: Dawn of a Profession: The New Way to Sell Financial Advice


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About the Book

Powerful Words is not just another sales book. Powerful Words uses cognitive psychology to help us understand what our clients are thinking when they first meet us and how this thinking must change before they decide to engage our services. Combining his own experience with ideas of internationally recognised thought leaders, Dani Peers provides a practical understanding of our client's mental journey from a defensive and wary mindset to a motivated buyer; and enabling skills required to consistently and successfully lead our clients through this journey. He challenges widely-held beliefs about where the value lies in the advisor-client relationship and presents us with a compelling alternative that will secure the status of the financial advisor as a recognised and respected professional. Packed with anecdotes and practical insights, Powerful Words is a must read for financial advisors and for all those who seel a better understanding of the unique dynamics of the advice relationships.

About the Author :
DANI PEER has been involved in financial services for over twenty years. He started his professional life in the early 90s as an articled clerk at the accounting firm Arthur Andersen & Co. During his articles he developed a passion for financial planning and successfully wrote the entrance exams to become a Fellow of the Institute of Life and Pension Advisors, South Africa's forerunner to the Certified Financial Planner accreditation.


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Product Details
  • ISBN-13: 9780992549398
  • Publisher: Palmer Higgs
  • Publisher Imprint: Palmer Higgs
  • Height: 198 mm
  • No of Pages: 230
  • Returnable: N
  • Sub Title: Dawn of a Profession: The New Way to Sell Financial Advice
  • ISBN-10: 0992549396
  • Publisher Date: 01 Sep 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Width: 128 mm


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