Wiser: The Definitive Guide to Starting a Business After the Age of 50

At some point, everyone has either wanted to start their own business or has had an idea about how to make an existing product or service better. Retirement is the perfect opportunity to make these dreams a reality! People over the age of 50 are the fastest-growing group of new entrepreneurs. They are also the most successful group of entrepreneurs, with more of them still in business after five years than other groups of entrepreneurs. That's because as you age you get WISER. You gain wisdom and have initiative, skills, and years of experience from your career; these attributes play a large part in making successful business owners later in life. Is starting a business later in life any different than for other groups of entrepreneurs? The answer is both yes and no. Yes--the steps are the same. No--you are doing something different and as you age it may be challenging to step out of your comfort zone and face new challenges. WISER: The Definitive Guide to Starting a Business After the Age of 50 will guide you through the transition to becoming an entrepreneur and assist you with the necessary tools and information that will get you started on your new journey. This easy-to-read guide will have you up and running much quicker than if you try to figure everything out on your own. Here's a sample of what's included in the book: Advice on how to get the most out of an advisor, coach, or mentor; Suggestions on how to build confidence when networking; Marketing recommendations for both traditional and social media; The legal requirements business owners face in a changing world; Accounting and financing information. BONUS MATERIAL For this book, Wendy interviewed 29 subject matter experts--one for each chapter of the book. Free with this book, for a limited time, is access to these 29 audio interviews. The interviews delve deeper into each topic to give you even more information. Stop procrastinating! It's time to decide if starting a business is for you. Buy this book today! About the Author Wendy Mayhew has 40 years of business experience. Five years ago, she was approached by McGraw-Hill Ryerson to take over the authorship of a textbook on entrepreneurship, which has since been described as the most practical textbook on entrepreneurship in the higher education market in Canada. A few years ago, Wendy started to research entrepreneurship for older businesspeople. She soon found out that, although this age group is the fastest-growing group of new business owners, it is also the most under-supported and under-served group. She also discovered that there wasn't a practical guide to assist people over the age of 50 in starting a business. The idea of WISER: The Definitive Guide to Starting a Business After the Age of 50 was born.

Review :
As a 54 year old entrepreneur, I found Wendy Mayhew's Wiser to be a gem of a guide for first-time business owners in my demographic. Mayhew has spent her career advising entrepreneurs. Her input for the growing segment of people over 50 who are currently starting businesses is hugely valuable. Both fundamental and comprehensive, Wiser covers every aspect of starting a business from crafting your business plan, to financing your company to delivering your brand's message. Succinct and logical, Wiser is full of useful tools that I am implementing as my new business gets underway. Mayhew simplifies and demystifies the world of social media for older entrepreneurs while reminding us that the human touch we used throughout our careers is still most relevant to our future success. Wiser is a must-read for the older entrepreneur to build our confidence and our game plan. Donna Korren Founder Empty Quester __________________________ Having started a business at 66 years old, I can report that Wendy's advice and blueprint - and, particularly, the detailed manner in which she dispenses those throughout this marvelous work - are absolutely spot-on. This is the kind of book for which you want to keep an ample supply of Post-it Notes close at hand. And you're always going to want this book nearby as you nurture this most difficult of challenges - launching a new business for the first time in your life. Paul Tasner, Co-founder & CEO, PulpWorks, Inc.; TED Resident __________________________ This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties, which could mean greater success rates for themselves and our economies. Jonathan Ortmans, President, Global Entrepreneurship Network