The Bid-writer's Style & Grammar Guide
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The Bid-writer's Style & Grammar Guide

The Bid-writer's Style & Grammar Guide


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About the Book

Bid writing requires the highest degree of grammatical diligence, and a consistent style: to a large extent, your organisation's credibility hangs on the quality of your writing and the standards it reflects. This reference and tuition manual has been written especially for the professional bid/tender/proposal writer, as well for those subject matter experts who are called upon to author sections for submissions. While it is first and foremost a "style and grammar guide", as a professional bids coach, the author takes the opportunity to provide tuition on many other basics of effective bid-writing (including on strategy, as the essential foundation of a high-quality proposal document). Exercised diligently, these core principles and practices will see you produce not only grammatically correct, but also highly readable and compelling, submissions. Readers will benefit substantially from a wide range of topics - from writing with style and clarity, avoiding "fashion-speak", and achieving believability through substance and substantiation, to ensuring your writing is client-focused rather than supplier-centric, benefit- as opposed to feature-oriented, and smooth and natural rather than stilted and indirect. Also featured are sections on common grammar traps, commonly mis-spelled words, commonly confused words and terms, and sexist versus non-sexist language and terminology.

Table of Contents:
Introduction: Writing for Results; Part One: Style, Substance & Effectiveness; Part Two: Avoiding Fashion-Speak; Part Three: Common Grammar Traps; Part Four: Commonly Confused Words; Part Five: Commonly Mis-spelled Words; Part Six: Style Rules; Part Seven: Non-Sexist Language; Part Eight: A Few Grammatical Funnies to End With

About the Author :
Jordan Kelly is a specialist consultant and coach in the field of high-value bids, tenders and proposals, along with other related stages of the commercial pursuit process. A specialist bid strategist and writer for over a decade, she works "hands-on" with clientele in a wide range of B2B industries, guiding them through the process of producing a winning submission. She has worked for numerous global corporations, as well as small and medium-sized enterprises, to help them win accounts, contracts and projects that have been critical to their business goals. Collectively, she has three decades of experience in a variety of commercial writing, editing and marketing management roles. She is the author of more than a dozen different bid and marketing-related titles. Her distinct point of difference from other practitioners in the field is her philosophy of coaching executives and business owners to shun templates and other "cookie-cutter" approaches, embracing in their place, well-researched, original strategic thinking processes.


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Product Details
  • ISBN-13: 9780987517722
  • Publisher: Intelligentsia Press
  • Publisher Imprint: Intelligentsia Press
  • Height: 196 mm
  • Width: 128 mm
  • ISBN-10: 0987517724
  • Publisher Date: /02/2013
  • Binding: Paperback
  • Weight: 328 gr


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