About the Book
About to rebrand, rebranding now or recently rebranded?Every person, organization, city or nation runs a Rebranding Race at one point or another but for what, with what and to what effect? "Rebranding is your right to thrive but it comes with a huge responsibility to self and stakeholders," posits the author C. Paschal Eze.Gain from reading: * Q&A with two-time Emmy Award winner Tony Mottley, Canadian lawyer and linguist Suzanne Deliscar, Ron G. Productions, Inc. CEO, Ronald Kuypers, XIG, LLC President, Donna McKeithan, Councilman Kyrian Nwagwu of Michigan, and employee-turned-entrepreneur Felipe Coimbra of Canada.* 7 rebranding laws to live by; 21 instructive reasons businesses rebrand; Before your personal brand makeover; Why and how 15 nonprofits rebranded; and lots of valuable lessons from around the world. ..".a book that is a product of understanding of what rebranding is and what it is not, and one that sets out to help individuals, businesses, nonprofits, cities and nations rebrand to make a difference, and not just to keep up appearances."--Juergen Thomas Steinmetz, Chairman, International Council of Tourism Partners, Publisher, eTurbonews, and Founder, Hawaii Tourism Association."This book is well researched; has lots of valuable examples, lots of practical tips, lots of credibility." - Bankole Thompson, senior editor Michigan Chronicle newspaper Detroit who has had three sit-down interviews with Barack Obama."Without a doubt, a required reading for businesses and nonprofits"- Ron Leslie, President/CEO, RBL & Associates, Inc., Indiana (www.RBLandAssociates.com)"Read this book before you rebrand yourself, your business or your nonprofit. Period." - Ezi Mecha, CEO TrendKrafters (trendkrafters.com), Virginia USA, former IBM Managing Consultant"Indulge yourself with reading Eze's book ... be a living proof of its message." - Mathilde Jansen, photographer/artist, Amsterdam, the Netherlands (www.mathildejansen.com)"Definitely a step by step makeover for your soul and for your business." -- Koleurz, singer/songwriter, New York USA (koleurzmusic.com)"This 11-time author is on a mission to change the prevailing rebranding mindset that dwells on the surface instead of the deep. He believes surface rebranding is a disservice to the target audience and ultimately to the individual, business, nonprofit, city or nation that's rebranding."--Abdi Kusow, Ph.D., M.U.P, Associate Professor, Department of Sociology and African and African American Studies Program, Iowa State University, Iowa USA"Be challenged as you read this book, it could affect your destiny."-- Andre Williams, B- Iurus, LLB, Advocate of the High Court of South Africa, Magistrate, Kimberley, South Africa, Executive Member of the Judicial Officers Association of South Africa (JOASA)"If you really want to succeed in rebranding, go through this book's real life cases. It arms you with a positivist war chest piled with ardent rebranding strategies."-- Azubuike Erinugha, poet and film director, "The Asylum" and the EU acclaimed Africa-Europe migration hit, "The Champion Sportsman," Brussels Belgium. Clients and associates call him The Rebranding Strategist for his dexterous game-changing strategies, action plans for personal, business and nonprofit brands. Discerning event organizers commend him for his engaging and rousing style of keynote and workshop presentation. Diverse readers of his 11 books speak of his ability to get them to see things differently and to act boldly and wisely in achieving results. A former daily newspaper and monthly business magazine editor-in-chief, widely traveled C. Paschal Eze is a sought after branding advisor and certified training consultant. Get your questions answered now at his site, http: //rebrandingstrategist.com.
