The Disloyal Company
Book 1
Book 2
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Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
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The Disloyal Company

The Disloyal Company


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About the Book

Companies are more disloyal to their clients than the clients are disloyal to companies. Business leaders regularly complain about their clients lack of loyalty. Yet, reality shows that the opposite is true: companies are disloyal to their clients. Why do we offer better promotions to our new clients while offering nothing to current clients? Why do those who spend $20 at the grocery store go through the checkout line faster than those who spend $250? How many times have consumers at a service counter been confronted with a representative who takes a telephone call in priority? Based on an extensive scientific survey, the book will demonstrate that the consumers think that Air Canada, Bell Mobility, Future Shop and American Express are the most disloyal companies while Manitoba Hydro, PC Financial, WestJet and Starbucks are the some of the most loyal."

About the Author :
Jean-Marc Leger is a renowned pollster, is the President of Leger Marketing and manages over 600 employees located in Montreal, Toronto, Ottawa, Edmonton, Calgary, Philadelphia, Denver and Tampa. Alan Middleton has a PhD and is a professor at York University. Chuck Chakrapani has a PhD and is a professor at Ryerson University. Douglas Olsen has a PhD and is a professor at the University of Arizona. Sylvain Senecal has a PhD and is a professor at HEC Montreal. Guy Lachapelle has a PhD and is a professor at Concordia University and are all world leaders in market research."


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Product Details
  • ISBN-13: 9780980992472
  • Publisher: Transcontinental
  • Publisher Imprint: Transcontinental
  • Height: 226 mm
  • Weight: 318 gr
  • ISBN-10: 0980992478
  • Publisher Date: 13 Oct 2009
  • Binding: Paperback
  • Spine Width: 14 mm
  • Width: 153 mm


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