Can't Sell Won't Sell
Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world

Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world


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About the Book

Table of Contents:
Can't Sell Won't Sell 1 Why we've lost interest in selling 13 Why our left-wing bias make us so intolerant 27 Why we're saving the world 40 Why clients are embracing purpose 56 Who's buying the purpose pitch? 65 When purpose works - and when it doesn't 82 Why we're losing touch with the people who matter most 94 Afterword: so what would I do if I was you? 112 Notes 124 Index141

About the Author :
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for GBP3,854 a copy.

Review :
"A highly provocative, passionate plea for less uniformity and greater diversity of thought in advertising, and a book that urges the industry to take pride in selling again. Whether you agree or disagree, do read it." Orlando Wood, author of Lemon: How the advertising brain turned sour "Very well done. Very readable. Up-to-date. And makes very good and unusual points. Especially about the political bias and its influence on the industry. That's not something I've seen properly discussed before." Mark Ritson, Marketing Week "Brace yourself. This is a ruthlessly direct analysis of what's gone wrong with our advertising. And why. And what we should do about it." Jeremy Bullmore, WPP Advisory Board


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Product Details
  • ISBN-13: 9780957151512
  • Publisher: Adworld Press
  • Publisher Imprint: Adworld Press
  • Edition: Revised edition
  • No of Pages: 156
  • ISBN-10: 0957151519
  • Publisher Date: 16 Apr 2020
  • Binding: Paperback
  • Language: English
  • Sub Title: Advertising, politics and culture wars Why adland has stopped selling and started saving the world


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Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world
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Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world
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